Ford Motor Company vehicles accounted for four of the top five vehicles for customer brand loyalty, according to a recent industry analysis from Experian Automotive.
The analysis of what’s said to be industry-wide automotive trends for the third quarter of 2009, also saw Hyundai performing strongly, with gains in overall market share and increased new vehicle registrations.
From the second to third quarter of 2009, Ford customers continued to show strong loyalty for the Ford brand. Ford’s Fusion, Edge, Flex and Five-Hundred models were all within the top five vehicles for customer brand loyalty at 61.8%, 57.8%, 57.6% and 56.3%, respectively. Ford Freestyle had the 10th highest brand loyalty at 47.6%.
While Ford had a strong presence in brand loyalty, Toyota’s new Venza model was Number One in brand loyalty at 63.2%. Toyota’s Prius (51.8%) and Camry (48%) came in at numbers seven and nine, respectively. When it came to corporate loyalty, Toyota moved ahead of GM to take the top spot. Ford followed closely in third place.