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Posts Tagged ‘auto marketing trends’

Ford Motor and Hyundai Top Latest Ratings

Experian claims loyalty strong at Ford, share up at Hyundai.

by on Feb.18, 2010

Toyota's new Venza model was Number One in brand loyalty.

Ford Motor Company vehicles accounted for four of the top five vehicles for customer brand loyalty, according to a recent industry analysis from Experian Automotive.

The analysis of what’s said to be  industry-wide automotive trends for the third quarter of 2009, also saw Hyundai performing strongly, with gains in overall market share and increased new vehicle registrations.

From the second to third quarter of 2009, Ford customers continued to show strong loyalty for the Ford brand. Ford’s Fusion, Edge, Flex and Five-Hundred models were all within the top five vehicles for customer brand loyalty at 61.8%, 57.8%, 57.6% and 56.3%, respectively. Ford Freestyle had the 10th highest brand loyalty at 47.6%.


While Ford had a strong presence in brand loyalty, Toyota’s new Venza model was Number One in brand loyalty at 63.2%. Toyota’s Prius (51.8%) and Camry (48%) came in at numbers seven and nine, respectively. When it came to corporate loyalty, Toyota moved ahead of GM to take the top spot. Ford followed closely in third place.


Department of the Obvious: Consumers Increasingly Reluctant To Buy New Cars

“Intent to buy” continues to decline in spite of incentives, guarantees and numerous marketing gimmicks.

by on Apr.20, 2009


The curves are headed in the wrong direction to expect a sales rebound, according to AutoPacific.

All the brave talk by automakers that the U.S. market has reached bottom and is showing signs of life is just that,  talk, according to the latest survey from the AutoPacific market research firm. Consumers in increasing numbers will not put their money into buying or leasing a new vehicle.

Beginning in September 2008 and continuing to today, an internet consumer panel was asked to measure the likelihood of the purchase or lease of a new, not used, vehicle in the next 24 months. The most recent data show those who definitely/probably will not buy has increased from 22% in September, 2008, to 38% in March, 2009 to 42% in April.  

AutoPacific claims this trend is reinforced by the survey’s definitely/probably will buy numbers, which have decreased from 53% last September, to 37% last month, to 35% in April 2009. More than 1,100 persons responded to the survey.

“In early 2008 the US auto industry was hobbled by high gasoline prices, while consumer confidence was beginning its own collapse. Then, just as gas prices declined, the financial crisis hit, and vehicle sales fell even lower,” says George Peterson, president of AutoPacific. (more…)