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Spending More and More Time Behind the Wheel, Motorists Want Upgraded Auto Interiors

It’s all in the details, designers suggest.

by on May.29, 2013

GM made the interior of the 2014 Corvette Stingray one of its highest priorities in the development of the new C7.

If you haven’t bought a car in recent years, you may be in for a surprise to discover the way the demands for greater fuel-efficiency, connectivity and fashion are transforming vehicle interiors.

“There is a coolness factor involved,” Johann Jungwirth, president and chief executive officer of Mercedes-Benz research and Development in Silicon Valley. “The basic ability to connect digitally is important,” particularly for younger consumers not only in the U.S. but in Europe and China, which has spawned a major research effort on the part of Mercedes.

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The ultimate goal is to find apps that enhance the driver’s needs without compromising safety, Jungwirth told the Wards Auto Interiors Conference.

Mike VanNieuwkyuk, executive director of global vehicle research at J.D. Power & Associates, noted motorists now spend more time in their cars but are also being pressed to use the smart phone technology to be more productive while they are commuting. Consumers want the same access to connected technology in their vehicles they have in the home or office.

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