Desperate to reverse declining sales of some of its smallest passenger cars, Fiat Chrysler Automobiles is trimming back the line-up of its compact Dodge Dart line and cutting as much as $1,600 off the sticker price of the three remaining models.
The Detroit maker isn’t alone. Across the industry, automakers are struggling to shore up demand for their sedans and coupes, especially the compact and smaller models that have been especially hard hit by the past year’s sharp dip in fuel prices.
Manufacturers are ramping up incentives, trimming model lines and, in some cases, cutting production or moving it offshore in a bid to reduce production costs.
“We are repositioning the Dart lineup to better align production and dealer inventory with consumer demand and preference,” Tim Kuniskis, FCA’s head of passenger car brands.