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Toyota Dealers Upgrading during Sales Slump

Will new, expensive buildings lead to higher satisfaction?

by on Oct.29, 2009

About one-third of Toyota's 1200 dealers have upgraded facilities.

About one-third of Toyota's 1200 dealers have upgraded facilities.

As other automakers reel under the pressure under the pressure of the recession, Toyota’s U.S. dealers are sinking more money into their showrooms and service bays.

As many buyers know since they provide the input, Toyota’s customer satisfaction ratings have never measured up to the company’s ratings for quality, reliability and durability. Critics and industry observers have suggested for a long time that the company’s customer handling skills need improvement.
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