With the baseball playoffs just getting underway this week, the Christmas holidays might seem a long way off. But the holidays have emerged as a major marketing opportunity for carmakers eager to take advantage of the season’s sales-oriented environment.
But General Motors and Costco are already kicking off a special promotion built around holiday sales.
The holiday promotion, which began Oct. 1 and runs to Jan. 3, 2017, is for Costco members. Customers who opt for a new vehicle this year will receive either a $300 or $700 Costco Cash Card, depending on their level of membership. The cash card is in addition to the year-round savings customers receive on GM vehicles through Costco. (more…)