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Posts Tagged ‘auto customization’

Chevrolet Hits the Redline

Chevy adds nine new special edition models.

by on Feb.09, 2017

The new Chevrolet Silverado Redline.

Chevrolet is punching pedal to the metal, adding a record nine new special edition models as it takes its new Redline series from concept to customer.

First unveiled at the 2015 SEMA Show in Las Vegas, the new Chevy Redline series is making its debut at this week’s Chicago Auto Show. Redline  is meant to give an array of car, truck and crossover models – including the Malibu, Silverado and Equinox a more sporty and customized appearance.

Auto Show News!

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said brand boss Brian Sweeney. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.”

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American Motorists Big on Customization

SEMA Show wraps up – but aftermarket hits record sales.

by on Nov.11, 2013

If there's something you can do with a vehicle, you'll likely find the parts and accessories at SEMA.

Whether you were looking for a high-performance crate engine, off-road tires or something as goofy as “eyelashes” to attach to attach to your car’s headlights, there was seemingly something for everyone wandering through the sprawling Las Vegas Convention Center during the course of the last week.

It was all part of what has come to be known as the SEMA Show, the annual gathering of the Specialty Equipment Marketers Association. The largest trade group for automotive aftermarket suppliers says it’s on track to report close to $32 billion in sales this year, reflected by the record turnout of more than 2,500 vendors and many as 150,000 visitors to this year’s event.

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“Anything you can put on a car or fix a car with, they have it at the SEMA Show,” gaped Chris Perry, the general manager of Chevrolet.

The largest of the General Motors divisions staked out a major presence of its own at SEMA, with dozens of production models and concept vehicles – ranging from a high-performance version of the Spark EV to two special edition Corvettes – on display.

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Mopar Bridging the Gap Between Factory and Aftermarket

New Mopar ’14 coming to SEMA Show in November.

by on Oct.14, 2013

Mopar will reveal 20 customized models at the SEMA Show next month -- including the new limited-edition Mopar '14 model.

The “other” Chrysler Group brand will be making a big splash when the annual SEMA Show rolls into Las Vegas next month, Mopar planning to reveal 20 different customized versions of various Chrysler, Dodge, Ram, Fiat and SRT models – and perhaps a unique vehicle of its own, hints MOPAR president Pietro Gorlier.

For years operating in the shadows as little more than the supplier of replacement wipers and wheels, Mopar has begun to emerge as a distinct brand – and profit center — of its own since Chrysler was taken over by Fiat following the U.S. maker’s 2009 bankruptcy.  And observers say that’s no surprise. The automotive aftermarket has become big business, generating at least $30 billion in sales annually, according to the Special Equipment Marketers Association which sponsors the annual Las Vegas show.

Aftermarket News!

Mopar isn’t abandoning its traditional business. If anything, it has expanded its operations as the provider of replacement parts for the combined Chrysler-Fiat alliance. But it is also positioning itself as a powerhouse rival to traditional aftermarket vendors, whether producing parts of its own or sourcing them from outside vendors.

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