Buick, Audi and Mini have opted to advertise on this year’s telecast of the Super Bowl 50 on Feb. 7, which is expected to attract more than 100 million viewers once again.
It will be the first time ever that Buick will appear on the Super Bowl and Tony DiSalle, U.S. vice president of Buick and GMC, marketing said the spot will give Buick a chance to highlight the changes in the brand’s lineup, which is quickly evolving with the addition of vehicles such as the Buick Cascada and Buick Envision.
Buick has set global sales record in each of the last three years and 2016 is looking even better. The drop in Buick sales in the U.S. could be traced back to GM’s decision to concentrate on retail sales and pull back from fleet and sales to daily rental companies, he said. (more…)