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Posts Tagged ‘audi wagon’

Might Millennials Diss Boomer Parents and Revive Station Wagons?

Estates, shooting brakes and sportbacks.

by on Mar.29, 2013

Station wagons like Volvo's V60 may lead a revival of the segment.

Like a lot of folks in New York trade unions, Terry Keegan got his in through his family, but’s not always “like-father-like-son.” Baby Boomer Terry Sr. grew up in the back of a station wagon, often relegated to watching the world go by out the back window, his older siblings getting to ride up front. But when it was time to start his own family, Keegan opted first for a minivan and then a “cooler” SUV.

Now it’s junior’s time to express his individuality, the Millennial pausing for a moment as he dashed through the Jacob Javits convention center to check out the new Volvo V60 R-Design wagon.

“That’s not like the wagons my dad used to hate,” he laughs. “I don’t see the wood panels. This thing is really hot. I could see myself driving it.”

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Maybe it’s simply a classic case of generational revolt, but industry planners are watching closely to see whether the long-dismissed station wagon is finally – after several false starts – ready for a revival.

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First Look: Audi A3 Avant

The wagon they didn't show in Geneva.

by on Apr.11, 2011

Audi shows off a rendering of the next A3 Avant.

Audi pulled off something of a surprise at last month’s Geneva Motor Show, introducing a new sedan version of the popular A3 line.  Until now, most of the emphasis has been on the A3 wagon.

Two-box sedans needn’t worry.  As this sketch illustrates, the A3 Avant, as the maker calls its wagons, will be back , albeit with a new and more contemporary look that better matches the A3 sedan revealed in Geneva.

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How the sketch will translates into production remains to be seen, but if the rendering is any indication, the new model will feature crisper lines and an overall more angular look.

A second sketch reveals a surprisingly simply cabin design from a maker known as the benchmark for interior styling.  But Audi also intends to offer a wide range of the high-tech features now available in more up-market products, reflecting the fact that many otherwise affluent buyers are downsizing their choices when it comes to cars. (more…)