The Auto Union was an amalgamation of four German automobile manufacturers, founded during the Great Depression. The company eventually evolved into present day Audi, and the four rings that adorn the grilles of the brand’s modern offerings represent the four original companies of Auto Union: Audi, Wanderer, DKW and Horch.
Each company brought specific technology to the Union, and today Audi is widely known for building All-Wheel Drive cars that feature safety, prodigious performance and superior technology – as well as for its benchmark interiors.
When you look at the four-ringed Audi grille, you can’t help but compare it to the Olympic symbol — five interlaced rings. For 2013, just imagine that the Auto Union had an additional company–adding that fifth ring, as the all-new Audi S8 is truly a gold medal contender.