There are plenty of folks who love the Audi R8, and that includes Scott Keogh, the brand’s U.S. CEO. Audi was little more than an asterisk on the sales charts. Today, it’s a force to be reckoned with, sales growing 250% since the launch of the sports car nearly a decade ago.
While it might target a small niche, “The R8 put Audi on the map,” says industry veteran Keogh, helping the brand “put old luxury on notice.”
Audi has three versions of the R8 on its stand at the New York International Auto Show this week, including the daunting, 610-horsepower Audi R8 V10 Plus, as well as the R8 LMS race car. There’s also the brand-new member of the family, the 2017 Audi R8 Spyder.