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Audi Will Offer e-tron Option on New A3

First plug-in will debut in 2014; other models to follow.

by on Mar.02, 2012

The Audi A3 will offer an e-tron plug-in hybrid option starting in 2014.

Even as the automaker prepares to launch its first U.S. fleet-test of a plug-in hybrid, Audi CEO Rupert Stadler is confirming expansive new plans for a range of battery-based vehicles from some of its smallest to its sportiest offerings.

That electric assault will begin in 2014, Stadler announced at Audi’s annual news conference, when it begins offering a plug-in “e-tron” option for the new A3 subcompact.  The battery-based A3 will begin field testing in four U.S. markets this month, as TheDetroitBureau.com reported earlier this week. (Click Here for more on the fleet test.)

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Among other models that will get plug-in and other advanced hybrid options are the

Meanwhile, the maker will tap into its Le Mans racing program, where it has long dominated with its Quattro all-wheel-drive and diesel technologies, and where it has introduced a new flywheel-based hybrid system on the R18 race car.  That technology – which stores energy in a fast-spinning wheel, rather than a battery – is expected to show up on a version of the maker’s A4, dubbed the B9, in the next several years, according to Britain’s Autocar.

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Audi Drops a Battery Car Surprise with A3 eTron

Maker claims no immediate plans for an electric wagon.

by on Nov.28, 2011

The A3 eTron suggests Audi may have big plans for electric propulsion

Automakers typically spend a lot of time and money to promote their latest cars and concept vehicles – but occasionally one sits on the sidelines as sharp-eyed motorists might have discovered at the just-ended L.A. Motor Show.

While the German maker put the emphasis on its next-generation performance models, including the S6 sedan, Audi’s stand at the L.A. Convention Center also featured a battery-electric version of its compact Avant, or wagon, a showcar subtly decaled the A3 eTron.

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Volkswagen’s luxury subsidiary hasn’t tried to hide its interest in electric propulsion, and has confirmed it will launch production versions of the eTron battery cars it has shown, in concept form, on the auto show circuit in recent years – which raised the question of what it might have in mind for the A3 eTron.

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