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Posts Tagged ‘audi Q7 TDI’

Audi Throws Down Gauntlet on Diesel

Maker introduces four new models in LA – but wants government backing for high-mileage technology.

by on Nov.29, 2012

Audi of America CEO Scott Keogh with two new diesel models - and a sign suggesting the fuel the technology has helped owners save.

Audi will introduce four new diesel models in 2013, technology the maker says has already allowed its buyers to reduce their fuel consumption by nearly 5 million gallons in recent years.

But during a news conference at the 2012 LA Auto Show, U.S. Audi chief Scott Keogh took shots at state and federal regulators whom he accused of unfairly favoring battery-based technologies, rather than diesel, as a way to curb American dependence upon imported oil. He called on officials to take steps that would help boost demand for diesel powertrains in the U.S. – as is already the case in Europe.

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“These are cars that demand no sacrifice,” proclaimed Keogh as he introduced the upcoming diesel versions of the Audi A6, A7, A8 and Q5 models. That’s a big part of the diesel pitch, as the latest versions of that technology can deliver significant performance and plenty of towing power, along with higher mileage. By comparison, hybrids and other battery-based technologies require trade-offs such as reduced performance or shorter range.

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Audi Adding Four More Diesels to US Line-up

High-mileage offerings to debut in LA.

by on Nov.20, 2012

Audi will add four new diesel models to the current line-up, which already includes the Q7 TDI.

The LA Auto Show has become something of the green car show, in recent years, with a primary emphasis on electrification – and a range of new battery-based models are set for debut in less than two weeks.

But Audi has been something of a spoiler, besting an assortment of electrified alternatives when its A3 TDI was named Green Car of the Year a few years back. And now, the Volkswagen AG luxury brand hopes to grab some of the spotlight for another big diesel announcement, Audi planning to introduce four new “oil burners” during its LA Auto Show news conference.

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Like the mainstream VW brand, Audi has seen a surge of demand for its high-mileage diesels over the last several years – if anything, sales limited by availability. It has been signaling plans to add several more diesels to the line-up, including one for the Q5 crossover, though the A7 diesel news comes as a big surprise.

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Diesel Engine Growth in the United States Remains Constrained by Buyer Perceptions

Latest study reaffirms that fuel prices and urea maintenance turn off most potential buyers.

by on Apr.14, 2009

Volkswagen remains committed to selling diesel engines in the U.S. while other makers waffle.

Volkswagen remains committed to selling diesel engines in the U.S. while other makers waffle.

While some consumer attitudes toward diesel engines are becoming more favorable, roughly two-thirds of potential buyers still will not consider the expensive engines for their next vehicle. 

According to the Morpace Powertrain Acceptance & Consumer Engagement (PACE) study, 62% of new vehicle owners feel that diesel powered vehicles have “gotten better” over the past 10 years. And 35% now say they will “consider” clean diesel technology for their next vehicle because of perceptions of improved fuel economy and greater environmental friendliness. Small car owners, not surprisingly, show the least interest in oil burners. Owners of gas-guzzling luxury cars and full-size pickups are most likely to consider “clean” diesel.

Diesels have certainly been popular in Europe where lavish subsidies exist for the fuel or in tax reductions for vehicles that use diesel fuel. They now account for about half of all new motor vehicles sold there each year. In this country, diesels account for well under 5% of the market, though the market research firm, J.D. Power and Associates, perhaps influenced by its European-based clients, says the figure could reach 15% – 20% by the middle of the next decade.

Mercedes-Benz plans to introduce a new Bluetec version of its E350, shortly after the launch of the gasoline-powered 2010 E-Class sedans and coupes, later this year. The E350, which will meet the toughest emissions standards in all 50 states, provides V-8 like performance but V-6 fuel economy. The company is also considering an E250 4-cylinder diesel for the U.S. that would provide V-6 levels of horsepower and torque, but fuel economy estimated at 44 mpg. That would meet or exceed the mileage of the best hybrid models in its mid-size segment, but still offer substantially better performance, according to the automaker, which missed the move to hybrids by its Japanese competitors, notably Lexus.

Audi will launch its first “clean” diesel, the Q7 TDI, later this month for $50,900, officials have announced. The Q7 is expected preview an assortment of new Audi diesel-powered vehicles, despite growing skepticism about the role of the high-efficiency engines in the American marketplace. Audi too missed the hybrid revolution.

“While the perceptions of diesel have changed for the better, consideration of clean diesel vehicles is hampered by the high cost of diesel fuel compared to gasoline,” says Bryan Krulikowski, author of the Morpace study. (more…)

Audi Bullish on Diesel as it Launches 1st New TDI

German luxury maker sets price for “clean” Q7 TDI at $50,000.

by on Apr.08, 2009

Audi of America CEO Johan de Nysschen, announcing the $50,900 price for the new Q7 TDI.

Audi of America CEO Johan de Nysschen, announcing the $50,900 price for the new Q7 TDI.

Audi will launch its first “clean” diesel, the Q7 TDI, later this month for $50,900, officials have announced, not including destination charges.  The Q7 is expected to usher in an assortment of new Audi diesel-powered vehicles, despite growing skepticism about the role of the high-efficiency engines in the American marketplace.

Though Audi has steered clear of the hefty incentives becoming commonplace among luxury import makers, the company’s U.S. CEO, Johan de Nysschen, acknowledged that the automaker is hoping a federal tax credit of up to $1150 will help boost sales of the Q7 TDI and subsequent diesel offerings.

Click Here to Subscribe to TDB“America’s reliance on gasoline-powered cars must come to an end,” said Audi of America’s chief executive, during a diesel “forum” marking the start of the annual New York International Auto Show.  While de Nysschen acknowledged there’s no “silver bullet,” no single solution to the challenge of reducing America’s dependence on foreign oil, the automaker is hoping that diesel could become one of the more popular solutions.

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