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Audi Unveils Third Take on Prologue Concept

Audi Prologue Allroad to get public showing at Shanghai Motor Show.

by on Apr.16, 2015

The Audi Prologue Allroad is the third iteration of the concept to show up an auto show. They hybrid hits the stand at Auto Shanghai next week.

Audi offered up a hint of its future when it lifted the wraps off the striking Prologue concept at the L.A. Auto Show last autumn, then followed up with a second take at the Geneva Motor Show last month in the form of the Prologue Avant. A third iteration will make its debut at Auto Shanghai next week, and like the two earlier concepts, it is expected to offer a glimpse of the future for the German luxury brand.

Dubbed the Audi Prologue Allroad, it is meant to show how the maker’s current soft-roader is set to evolve. And that’s not just from a design standpoint. The new model also gets a 724-horsepower plug-in hybrid drivetrain, and a wide variety of high-tech safety, comfort and convenience features.

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Calling it, “a car combining the comfort and dynamics of the luxury class with maximum variability and masterful off-road capability,” Audi says the Prologue Allroad concept “reflects a fresh interpretation of the typical Allroad themes, providing a clear glimpse into the brand’s design future. The design of the Audi Prologue Allroad accentuates the elegance and uniqueness of the Allroad concept.” (more…)

Porsche May Add EV to Line-Up

Latest maker to take aim at Tesla.

by on Mar.16, 2015

Porsche showed the potential for battery power with its 918 Spyder - but may now go pure battery-electric.

Porsche may become the latest automaker to enter the high-performance electric vehicle market – and to take on battery-carmaker Tesla Motors.

The German sports car company already has introduced several hybrid and plug-in models, but it is considering a purely battery-based option, its chief executive suggested during the company’s annual meeting.

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“In the not-too-distant future, we will present a seventh model line,” said CEO Matthias Mueller, noting the goal is to have an additional product line in showrooms by 2020. “There are already promising plans,” he added, “but no board decision yet.”

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Audi Readying All-Electric, 300-Mile e-tron SUV

Battery-ute could be dubbed the Q6, hints German luxury maker.

by on Mar.10, 2015

Audi offers a tease of what may be called the Q6 e-tron, a 300+ mile range battery SUV..

Barely a week after confirming plans to launch the all-electric R8 e-tron sports car at the Geneva Motor Show, CEO Rupert Stadler reveals the luxury carmaker is working on another pure electric model, this one a new SUV that could be designated the Q6.

A teaser image of the electric SUV was presented Tuesday during a corporate briefing in which Audi officials announced they had “delivered more…than promised,” handily setting a new sales record last year. And Stadler made it clear that with the wealth of new products Audi has coming, it expects to set new records.

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During a briefing, he said Audi will add a new Q1 model at the bottom of its SUV spectrum, with a “sporty Q derivative,” the Q8 set to top the line-up. But perhaps the biggest surprise was the announcement that Audi would add a pure battery-electric sport-utility vehicle early in 2018.

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Audi Shatters 2014 Sales Predictions with New Record

China, U.S. results forge path to profitability.

by on Mar.10, 2015

Audi's Board of Management Chairman Rupert Stadler highlights the fact the brand sold 1.74 million units globally in 2014.

Audi enjoyed another record year in 2014, selling more than 1.74 million vehicles globally – a 10.5% jump – with auto powerhouses China and the U.S. leading the sales charge.

The result bested the company’s predictions by nearly 500,000 units. Audi saw sales in China rise 17.7% and jump 15.2% in the U.S., which were the biggest increases of any of the countries where Audi sells vehicle with one exception: Brazil. The German maker nearly doubled sales in the country, where it sold fewer than 9,000 units in 2013.

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“We delivered more in 2014 than promised,” said Board of Management Chairman Rupert Stadler. “After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.” (more…)

Audi Powers up the R8 e-tron, Takes Aims at Tesla

Extended-range electric vehicle with supercar performance.

by on Mar.04, 2015

The new Audi R8 e-tron shown on the maker's stage at the Geneva Motor Show. The new 2016 Audi R8 V10 Plus is in the background.

Tesla isn’t the only automaker out to prove that battery-cars can deliver serious levels of performance. After a long delay, Audi has revealed an all-electric version of its newly redesigned 2-seat sports car, the R8 e-tron.

Making its debut alongside the new, gas-powered R8, the e-tron tucks a T-shaped lithium-ion battery pack into the sports car’s low body, along with two electric motors. The combination not only can launch from 0 to 60 in less than four seconds, but it can deliver as much as 280 miles of range per charge, nearly triple what most of today’s electric vehicles can manage.

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Likely to be priced above the rest of the new R8 line-up, Audi says it will produce a small number of largely hand-built e-trons “upon customer request” this coming year.

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Updated Audi R8 Muscles Up

German supercar gets 610-hp V-10, tops out at 205 mph.

by on Mar.02, 2015

Audi's new R8 gets a freshened look on the exterior, but under the hood is where the biggest transformation takes place.

Audi’s strikingly stylish R8 supercar is up for a remake, and while there will be a number of visual updates to 2016, the big news is added performance. The R8’s big V-10 will now churn out 610 horsepower and launch it to a top speed of 205 mph, making it a serious challenger to exotic brands like Ferrari, Porsche and Lamborghini

Perhaps best known as the car of choice for silver screen superhero Iron Man, Audi has launched a steady stream of enhancements since introducing the original R8, taking advantage of the company’s successful racing program.

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“Motorsport is in Audi’s genes, it has always been a permanent feature of our brand’s character,” says Audi technical chief Ulrich Hackenberg said in a statement. “With the new Audi R8, our engineers are bringing accumulated racing expertise from the race track onto the road.” (more…)

Latest Audi Prologue Concept Hints at New Avant Model to Come

Show car also features a new virtual concept, and an all-knowing “butler.”

by on Feb.25, 2015

The Audi Prologue Avant concept debuting at the Geneva Motor Show is not quite a wagon or is it really a coupe.

When Audi revealed its show-stopping Prologue concept vehicle at the Los Angeles Auto Show last November, styling chief Marc Lichte suggested it was “a teaser for our next generation A6, A7 and A8” models.

Audi will be dropping still more hints of its future design direction next week when it pulls the wraps of the Prologue Avant concept during a news conference at the Geneva Motor Show. Not quite a wagon, clearly not a sedan, the distinctive five-door is intended to create a unique and dynamic new design form all its own.

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“The Audi prologue Avant is progressive, emotion-filled and versatile,” said Audi tech chief Ulrich Hackenberg, in a statement. “With our show car for Geneva, we now translate the design language of the Audi prologue into a new, dynamic and stretched form. We are merging it with a concept of high variability.” (more…)

Audi Lights Up the Road With New R8

Flagship sports car’s new technologies to include laser high-beams.

by on Feb.17, 2015

Audi plans to reveal the rest of the 2016 R8 in Geneva.

Audi’s updated R8 sports car is about to hit the bright lights – quite literally – when it makes its debut at the upcoming Geneva Motor Show.

The German luxury maker is offering a first, tantalizing teaser image of the 2016 R8, and while it’s difficult to see just how much the mid-engine sports car changes overall, there’s big news in that headlight peeking out from under the covers. Among the many new technologies Audi promises to introduce, the R8 will be getting optional laser high-beams.

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“The special appeal of laser lighting,” explains Audi, “is that it uses high‑intensity laser diodes, which generate a lot of light energy from a very small component. Compared to LED high‑beam headlights, laser high‑beams attain nearly twice the lighting range.”

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Audi Heading Offroad With TT

Maker performs triage on trio of concepts.

by on Jan.27, 2015

Audi's TT Offroad concept appears to be moving from idea to product in time for the 2017 model line-up.

While it might seem like an automotive oxymoron, Audi has apparently decided it wants to go off-roading with its little TT model.

According to reports out of the maker’s headquarters in Ingolstadt, Germany, Audi has performed triage on a trio of TT-based concept cars it introduced over the past year as part of a plan to get consumer feedback on how to expand the TT “family.”

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The effort began at the 2014 Detroit Auto Show when Audi unveiled a three-door wagon-like model dubbed the Allroad Shooting Brake concept. The various models included a bold red five-door take on the TT, dubbed the Sportbrake, unveiled at the Paris Motor Show last autumn. (more…)

Audi Bringing All-New Q7 to Detroit Auto Show

German maker’s oldest model finally getting a remake.

by on Dec.12, 2014

The new Audi Q7 will shed more than 700 pounds.

Among the estimated 45 world debuts scheduled for the upcoming Detroit Auto Show, expect a big one from Audi – quite literally, as it plans to reveal the replacement for the biggest, and oldest, model in its line-up.

The Q7 SUV has undergone only the most modest of tweaks since its original debut back in 2006, an unusually lengthy wait considering the ever-faster pace of today’s auto industry.

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Audi apparently intends to address some of the key complaints about the Q7, which include its unimpressive fuel economy, as well as its poor space utilization. Among other things, the big ute will drop more than 700 pounds of mass. It will, meanwhile, get a new plug-in hybrid system which Audi claims will deliver as much as 138 mpg.

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