Politics seems to be infusing every aspect of Amercan life, these days. And even ride-sharing companies are being judged by some consumers according to where they stand on key issues.
But, Audi’s entry into the annual Super Bowl ad fest takes a novel turn, especially considering that humor is typically the most dominant approach during the big game. Instead, the German luxury carmaker has decided to get serious about the issue of gender equality.
What should I tell my daughter,” begins the narrator of the 60-second spot, as he watches his daughter race on a go-kart track, “that she will automatically be valued less than every man she’ll ever meet?” (more…)