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Posts Tagged ‘audi news’

Audi A8 Set to Swing Into View With Debut of New Spider-Man Flick

Complete makeover to introduce new design language, new safety and infotainment tech.

by on Jun.20, 2017

Spider-Man's alter ego - played by actor Tom Holland - goes for a drive in Audi's new A8

Automakers are breaking with tradition these days. Where you might have once expected to see Audi unveil its next-generation flagship at a major auto show, the luxury brand is planning to reveal the all-new, 2018 A8 on the silver screen.

The automaker has already begun teasing the new sedan in a series of digital shorts, including one titled “Driver’s test,” but those who want a closer look at the A8 will have to pick up tickets for “Spider-Man: Homecoming,” the latest take on the classic Marvel comic, which web-swings into U.S. theaters on July 7th.

We're Swinging!

The 2018 Audi A8 will be a critical entry for Volkswagen AG’s luxury brand. It is the first product to feature the full new design language developed under Marc Lichte, the styling chief who joined the marque in 2014. The big sedan also introduces an assortment of new technologies, including the new Audi AI traffic jam pilot.

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Trump Take Note: Mexican Auto Exports Again on the Rise

Despite presidential push, more coming to U.S. market.

by on May.09, 2017

The Nissan plant in Aguascalientes.

Since launching his presidential campaign, then-candidate Donald Trump has seemingly been at war with Mexico, taking particular aim at that country’s fast-growing auto industry. He called out Ford, in particular, for moving small car production south of the border, and also warned General Motors it could face a big border tax for importing Mexican-made vehicles.

Since January, the new president has frequently pointed to new U.S. automotive investments, while also highlighting Ford’s decision not to build a second plant in Mexico. But a new report from that country’s automotive trade association may be less well-received by the White House.

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Overall, Mexican automotive exports rose 16.1% in April, compared to year-earlier numbers, while production jumped a more modest 3.2%, according to the Mexican Auto Industry Association, or MAIA. For the first four months of the year, meanwhile, total exports jumped 15 percent.

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VW Sweetens Deals to Move Leftover Diesels

Low-interest loans, cash bonuses of up to $8,500 aimed to clear out inventory.

by on May.08, 2017

VW recently got permission from the EPA to update rigged 2015 diesels and sell them off.

While VW no longer plans to import diesels in the wake of its costly and embarrassing emissions scandal, the company has thousands of leftover models that it now has permission from the EPA to sell in the U.S. after making extensive powertrain modifications.

Getting wary buyers to snap them up is proving a challenge, no surprise for 2015 model-year leftovers. So, VW is offering some hefty incentives – including extended, zero-interest loans and up to $8,500 in cash – to get those products off showroom lots.

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The diesels now meet tough U.S. emissions mandates. Originally, they carried a hidden “defeat device,” software code that was designed to detect when one of the vehicles was undergoing testing and revise the way the cars performed. In real-world conditions, however, they would produce up to about 40 times more pollutants – notably smog-causing oxides of nitrogen – than the law allows.

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Sales on Rebound, VW Delivers 44% Earnings Increase

CEO Mueller declines to discuss possible sale of Ducati, but says it is reviewing its brand portfolio.

by on May.03, 2017

VW's U.S. sales are on the mend and the maker hopes to build momentum with the new Atlas SUV.

There appear to be two strong signs that Volkswagen is finally leaving its diesel emissions scandal behind: rebounding sales and a surge in earnings.

Though the German automaker has yet to completely wrap up the diesel crisis – it has yet to negotiate a settlement with shareholders, for one thing – it saw first quarter earnings jump 44%, handily beating expectations. After taxes, VW is reporting a profit of 3.4 billion euros, or $3.7 billion, compared to the 3.1 billion euro forecast by industry analysts, according to data gather by FactSet.

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A variety of factors worked in VW’s favor, including stronger sales in the U.S., while “Our efforts to improve efficiency and productivity across all areas of the Company are also paying off,” said Chief Executive Matthias Mueller.

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Audi Electrifies Shanghai with E-Tron Sportback

Debut underscores China’s growing push for electrification.

by on Apr.19, 2017

Nearly productionr ready? The Audi e-Tron Sportback Concept rolls into Shanghai.

As the Shanghai Motor Show gets underway, two trends dominate: growing consumer demand for SUVs and the government’s push for electrification.

Audi hopes to score on both counts with today’s debut of the eagerly awaited e-Tron Sportback concept. It’s the latest in a series of battery-electric show cars the German luxury maker has revealed over the last several years – and the closest yet to the production model now in the final stages of development.

What a Conceptt!

“Following close on its heels, in 2019, comes the production version of the Audi E-Tron Sportback – an emotional coupé version that is thrillingly identifiable as an electric car at the very first glance,” said brand Chairman Rupert Stadler, during the Sportback concept’s Shanghai unveiling.

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Audi Pushing Q8 Concept Closer to Production

German maker's mild hybrid features wild performance.

by on Mar.09, 2017

Audi Chairman Rupert Stadler shows off the automaker's Q8 sport concept during the 2017 Geneva Motor Show.

Luxury sport-utilities are in high demand these days and Audi’s Q8 sport concept only serves to whet the appetite for those longing for another performance-based SUV with great looks.

The Q8 has been floating around the auto show circuit as the German maker continues to build some momentum for the new model that is expected to move from “concept” to “production” at some point as the SUV complement to the A8.

Auto Show News!

However, until that time, detail is king with the Q8 and the news now is the ute’s powertrain. The combination of a 3.0 TFSI six-cylinder engine with a mild hybrid system and an electric-powered compressor is a world first. (more…)

Audi RS 5 Coupe Sates the Need for Speed

New coupe draws from automaker's racing heritage.

by on Mar.09, 2017

Audi Managing Director Stephan Winkelmann introduces the new RS 5 Coupe in Geneva.

Audi appears to be trying to make a point with the introduction of its new RS 5 Coupe — it’s fast.

The new RS 5 Coupe was introduced at the Geneva Motor Show at the same time as the racing version of the RS, the RS 5 DTM and its engine putting out more than 500 horsepower.

Blast Off!

“This is a special day for me and everyone involved in the DTM project,” says Head of Audi Motorsport Dieter Gass. “For the first time, we developed a new DTM car in parallel with the production model. This underlines once again how closely motorsport and production work together at Audi.” (more…)

Audi Super Bowl Ad Makes Pitch for Gender Equality

“What do I tell my daughter … that she will be valued less than a man?”

by on Feb.02, 2017

Audi's Super Bowl ad makes a statement, focusing on gender equality.

Politics seems to be infusing every aspect of Amercan life, these days. And even ride-sharing companies are being judged by some consumers according to where they stand on key issues.

But, Audi’s entry into the annual Super Bowl ad fest takes a novel turn, especially considering that humor is typically the most dominant approach during the big game. Instead, the German luxury carmaker has decided to get serious about the issue of gender equality.

Best of the Best!

What should I tell my daughter,” begins the narrator of the 60-second spot, as he watches his daughter race on a go-kart track, “that she will automatically be valued less than every man she’ll ever meet?” (more…)

Scrubbing NAFTA Could Cost More Than 30,000 U.S. Auto Jobs

Workers, consumers could lose, not win, say experts, new study.

by on Jan.12, 2017

President-elect Donald Trump's opposition to NAFTA could have unexpected consequences.

If President-elect Donald J. Trump moves ahead with plans to derail the North American Free Trade Agreement, it could significantly impact the U.S. auto industry, but not in the way the incoming Commander-in-Chief had promised, according to a new study by the Center for Automotive Research.

After entering the presidential race in 2015, then-candidate Trump began targeting NAFTA as a major factor behind the loss of American manufacturing jobs. He has repeatedly called out automakers, including Ford, General Motors and Toyota, for importing Mexican-made vehicles, and threatened to either end or modify the trade deal or, alternatively, to enact a 35% tariff on goods brought in from the country.

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“Counter to the incoming Trump Administration’s goal of creating manufacturing jobs the withdrawal from NAFTA or the implementation of punitive tariffs could result in the loss of 31,000 U.S. jobs,” said CAR, a highly respected automotive research firm in Ann Arbor, Michigan.

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Forget Sedans; Audi Q8 Concept Reveals Where Luxury is Really Heading

Production model to follow in coming year.

by on Jan.09, 2017

Audi revealed the new Q8 Concept at the North American International Auto Show in Detroit.

Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.

The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.

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“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)