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Posts Tagged ‘audi news’

Audi Pushing Q8 Concept Closer to Production

German maker's mild hybrid features wild performance.

by on Mar.09, 2017

Audi Chairman Rupert Stadler shows off the automaker's Q8 sport concept during the 2017 Geneva Motor Show.

Luxury sport-utilities are in high demand these days and Audi’s Q8 sport concept only serves to whet the appetite for those longing for another performance-based SUV with great looks.

The Q8 has been floating around the auto show circuit as the German maker continues to build some momentum for the new model that is expected to move from “concept” to “production” at some point as the SUV complement to the A8.

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However, until that time, detail is king with the Q8 and the news now is the ute’s powertrain. The combination of a 3.0 TFSI six-cylinder engine with a mild hybrid system and an electric-powered compressor is a world first. (more…)

Audi RS 5 Coupe Sates the Need for Speed

New coupe draws from automaker's racing heritage.

by on Mar.09, 2017

Audi Managing Director Stephan Winkelmann introduces the new RS 5 Coupe in Geneva.

Audi appears to be trying to make a point with the introduction of its new RS 5 Coupe — it’s fast.

The new RS 5 Coupe was introduced at the Geneva Motor Show at the same time as the racing version of the RS, the RS 5 DTM and its engine putting out more than 500 horsepower.

Blast Off!

“This is a special day for me and everyone involved in the DTM project,” says Head of Audi Motorsport Dieter Gass. “For the first time, we developed a new DTM car in parallel with the production model. This underlines once again how closely motorsport and production work together at Audi.” (more…)

Audi Super Bowl Ad Makes Pitch for Gender Equality

“What do I tell my daughter … that she will be valued less than a man?”

by on Feb.02, 2017

Audi's Super Bowl ad makes a statement, focusing on gender equality.

Politics seems to be infusing every aspect of Amercan life, these days. And even ride-sharing companies are being judged by some consumers according to where they stand on key issues.

But, Audi’s entry into the annual Super Bowl ad fest takes a novel turn, especially considering that humor is typically the most dominant approach during the big game. Instead, the German luxury carmaker has decided to get serious about the issue of gender equality.

Best of the Best!

What should I tell my daughter,” begins the narrator of the 60-second spot, as he watches his daughter race on a go-kart track, “that she will automatically be valued less than every man she’ll ever meet?” (more…)

Scrubbing NAFTA Could Cost More Than 30,000 U.S. Auto Jobs

Workers, consumers could lose, not win, say experts, new study.

by on Jan.12, 2017

President-elect Donald Trump's opposition to NAFTA could have unexpected consequences.

If President-elect Donald J. Trump moves ahead with plans to derail the North American Free Trade Agreement, it could significantly impact the U.S. auto industry, but not in the way the incoming Commander-in-Chief had promised, according to a new study by the Center for Automotive Research.

After entering the presidential race in 2015, then-candidate Trump began targeting NAFTA as a major factor behind the loss of American manufacturing jobs. He has repeatedly called out automakers, including Ford, General Motors and Toyota, for importing Mexican-made vehicles, and threatened to either end or modify the trade deal or, alternatively, to enact a 35% tariff on goods brought in from the country.

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“Counter to the incoming Trump Administration’s goal of creating manufacturing jobs the withdrawal from NAFTA or the implementation of punitive tariffs could result in the loss of 31,000 U.S. jobs,” said CAR, a highly respected automotive research firm in Ann Arbor, Michigan.

(more…)

Forget Sedans; Audi Q8 Concept Reveals Where Luxury is Really Heading

Production model to follow in coming year.

by on Jan.09, 2017

Audi revealed the new Q8 Concept at the North American International Auto Show in Detroit.

Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.

The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.

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“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)

Audi Brings New A5, S5 Cabriolets to U.S. Market

Completes midsize coupe line-up.

by on Jan.08, 2017

Audi's two newest cabriolets – the A5 and S5 – are hitting the streets as 2018 models and debuting at the Detroit Auto Show.

Few manufacturers have been rolling out more new products, especially on the luxury end of the spectrum, than Audi. And U.S. luxury buyers will get a good look at a pair of new convertibles from the German maker now that the 2017 North American International Auto Show is getting underway.

The all-new 2018 Audi A5 and S5 Cabriolet models complete the makeover of the brand’s mid-range coupe line-up, following the launch of the A5 and S5 two-doors last June in Germany, and the A5 Sportback at the Paris Motor Show last autumn.

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Like the hardtop A5 and S5, the new convertibles are meant to be what Audi CEO Rupert Stadler dubbed “the perfect fusion of form and function,” just with a little more open-air flair. (more…)

Audi Bringing Q8 Concept Car to NAIAS

Show car signals new design language, possible new flagship SUV.

by on Dec.22, 2016

Audi will show off its Q8 Concept at this year's North American International Auto Show.

Audi has some big plans for the North American International Auto Show, with two global debuts and another model making its first appearance in the U.S.

The debut generating plenty of buzz spotlights the Audi Q8 Concept, a complement to the flagship A8 sedan that gives a clear indication of the updated styling language guided by new Audi chief designer Marc Lichte.

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“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” said Lichte in a statement accompanying one of these teaser images. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.” (more…)

Feds Plan 5-Year Phase-in of V2V Technology

Regulators project up to 80% reduction – or mitigation – of crashes.

by on Dec.13, 2016

V2V technology provides "360 degree awareness"," said US Transportation Sec. Anthony Foxx.

The nation’s top transportation officials want to see all new cars, trucks and crossovers equipped with Vehicle-to-Vehicle, or V2V, communications systems within five years, technology that Transportation Secretary Anthony Foxx said Tuesday could help “avoid or mitigate” as much as 80% of the crashes that occur on U.S. highways.

The proposed guidelines, FMVSS 150, now will be the subject of a 90-day public comment period. Foxx said he expects the rules to be formally locked in place a year later. That would mean that at least 50% of the passenger vehicles sold in the U.S. would be equipped with V2V transceivers by the middle of the 2020 model-year, with 100% compliance by 2022.

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“It has been estimated that up to 80% of non-impaired collisions could be avoided or mitigated to reduce injuries” with the widespread use of V2V technology, said Sec. Foxx, who also said the Department of Transportation will now consider the possibility of requiring V2V systems on commercial trucks, as well.

(more…)

Audi Launches 1st U.S. Vehicle-to-Infrastructure Project

Las Vegas system will alert drivers when traffic signals are set to change.

by on Dec.07, 2016

Audi is partnering with Las Vegas to use V2I technology to help Audi drivers avoid traffic congestion.

Driving down the Las Vegas “Strip” can be a maddening affair, with long lines of cars and seemingly endless waits for traffic signals to turn green. But Audi wants to de-stress the situation, at least a little, by alerting drivers when those lights are about to change.

Sit behind the wheel of a 2017 Audi A4, Q7 or Allroad and you’ll notice an icon on the instrument panel shaped like a traffic light. Come up on a red light when driving through Las Vegas and a timer next to the icon will begin to count down. As if by magic, when the number reaches “0,” the light will go green.

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That’s because Audi has tied into a new Vehicle-to-Infrastructure, or V2I, system designed to help motorists keep track of local road conditions, starting with traffic light information for Clark County, an 8,100 square-mile area that includes the City of Las Vegas. Similar V2I systems, as well as Vehicle-to-Vehicle, or V2V, technology, could soon become commonplace across the U.S. (more…)

Audi Gets Sporty with New A5 and S5 Sportback

Maker continues growth of the line-up with next-gem versions.

by on Nov.16, 2016

Audi unveiled the 2018 A5 Sportback laden with new technologies at the Los Angeles Auto Show.

Audi’s aggressive product assault continues, the maker giving American motorists a look at three new models at this week’s Los Angeles Auto Show. That includes the completely redesigned Q5, as well as the all-new Audi A5 and S5 Sportback models.

All three models took their first bows at the Paris Motor Show earlier in the annual show season, but U.S. shoppers may find themselves particularly curious about the Audi A5 Sportback as the fastback model is just joining the maker’s American product portfolio for the first time.

Product News!

As with the standard A5, the Sportback feaqtures the maker’s distinctive singleframe grille, though on the latest Audi models, the face is lower and wider. There’s a bit more sculpting than in past 5 variants, which tended to be rather slab-sided. Add new, wider wheel arches and a broad hood and the overall appearance is more planted and powerful. (more…)