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Volkswagen, Audi Expect to “Electrify” Entire Line-Up

Conventional gas models could be dropped in favor of hybrids, plug-ins, battery-electric vehicles.

by on Sep.16, 2015

The Audi e-tron Quattro SUV Concept will be followed by a production model around 2018.

Long focused on high-mileage diesels, Volkswagen and its luxury arm Audi are suddenly getting charged up about battery power. So much so, in fact, that virtually all of the vehicles sold by both the mainstream VW and high-line Audi brands will offer some form of “electrified” options in the near future.

The German brands may even start dropping some conventional gas and diesel models in favor of hybrids, plug-ins and pure battery-electric vehicles, officials noted during a series of interviews at the Frankfurt Motor Show. Even sibling brands Bentley and Porsche are getting into the battery act, the former planning a new plug-in SUV, and the sports carmaker coming to Frankfurt with a 600-horsepower performance model.

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“Every car will be electrified,” said Ulrich Hackenberg, the board member overseeing technical development at Audi. And while new fuel economy and emissions mandates are factors driving the shift, he also believes that consumers will find the next generation of electrified vehicles attractive and compelling.

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Audi Electrifies with e-tron SUV Concept

310-mile range and sports car performance.

by on Sep.14, 2015

The Audi e-tron Quattro concept is meant to give a "foretaste" of the production model coming.

Audi is intent on pulling the plug on Tesla, and it is showing off a new battery SUV concept that could prove faster and deliver better performance than the new Model X electric utility vehicle the California carmaker will launch in the coming months.

Technically, the Audi e-tron Quattro debuting at the Frankfurt Motor Show is a concept vehicle, but the German maker quickly noted that it is meant to serve as a “foretaste of the production version” to come by “early 2018.”

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The new model, “combines driving pleasure with great range, an expressive design and excellent comfort,” said Ulrich Hackenberg, the Audi board member in charge of technical development, during a presentation the night before the official opening of the 2015 Frankfurt Motor Show.

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Audi Reveals New A4 Ahead of Formal Frankfurt Debut

Evolutionary exterior hides more revolutionary changes.

by on Jun.29, 2015

The exterior of the 2016 Audi A4 doesn't change much - but there's more here than meets the eye.

You might need to take a second glance if you see the 2016 Audi A4 glide by. But while the German maker has opted for a relatively subtle and evolutionary exterior update, this all-new model delivers a number of more revolutionary changes.

Despite growing longer and wider, the 2016 Audi A4 is as much as 265 pounds lighter than the outgoing sedan. And it offers a variety of new technologies, including an updated infotainment interface that will recognize your handwriting as well as your voice.

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With a variety of new four- and six-cylinder gas and diesel engine options, the fifth-generation Audi A4 will make its official debut a few months from now at the 2015 Frankfurt Motor Show.

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