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Battery Cars Could Soon Generate 25% of Audi Sales

German maker says battery prices are plunging; will make EVs cost competitive.

by on Nov.20, 2015

The Audi e-tron Quattro SUV Concept will be followed by a production model around 2018.

For now, it’s just a show car, drawing curious gawkers to the maker’s stand at the L.A. Auto Show, but in less than three years, Audi intends to have a production version of the e-tron Quattro Concept in showrooms around the world.

And with a range of more than 300 miles, the German maker is betting the electric SUV will charge up consumers, becoming a mainstream rather than niche product. The added range is just one of the positive factors, however. Audi is expecting a sharp decrease in the cost of batteries by the time the production SUV comes to market in 2018.

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And, with a slew of additional e-tron models, both plug-in hybrids and pure battery-electric vehicles, or BEVs, in the works, Audi planners predict the technology could soon account for as much as a quarter of their U.S. sales. (more…)

Audi Bringing A3 e-tron Battery Car to U.S.

Pilot program to focus on four markets.

by on Feb.27, 2012

Only 17 Audi A3 e-tron battery cars will be used for the initial U.S. pilot program.

Audi is set to introduce its first battery car in the U.S. market – albeit in the form of a test program that could lead to more widespread use of the technology in the next few years.

During an appearance at the annual TED conference, in Long Beach, California, Audi of America CEO Johan DeNysschen revealed plans to put 17 A3 e-trons on the road next month, dividing them between four U.S. markets.  The pilot programs a similar test of the A1 e-tron in Germany.

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The two tests are designed to provide rapid feedback to help Audi move its battery technology into the mainstream as soon as possible, company officials noted.

“Audi is committed to refining Audi e-tron technology and we expect our plug-in vehicles to become a significant choice for our buyers within a growing line of advanced, efficient Audi powertrains over the coming years,” said DeNysschen at the TED2012 event.