For now, it’s just a show car, drawing curious gawkers to the maker’s stand at the L.A. Auto Show, but in less than three years, Audi intends to have a production version of the e-tron Quattro Concept in showrooms around the world.
And with a range of more than 300 miles, the German maker is betting the electric SUV will charge up consumers, becoming a mainstream rather than niche product. The added range is just one of the positive factors, however. Audi is expecting a sharp decrease in the cost of batteries by the time the production SUV comes to market in 2018.
And, with a slew of additional e-tron models, both plug-in hybrids and pure battery-electric vehicles, or BEVs, in the works, Audi planners predict the technology could soon account for as much as a quarter of their U.S. sales. (more…)