Audi will enter one of the fastest-growing segments of the global luxury market, the maker confirmed during a Detroit Auto Show preview, with the launch of the new Q3 crossover in late 2013.
The maker’s Q3 Vail concept made a surprise appearance during a press event that was supposed to focus on the introduction of Audi’s next-generation A4 and S4 sedans. But as important as those compact models are, Audi AG CEO Rupert Stadler has described the compact crossover market as the “next pillar” it has to “conquer.”
Audi has been doing a good job of conquesting buyers in recent years, global sales surging to a record 1.3 million last year, while the Volkswagen AG luxury brand topped 117,000 for an all-time high in the U.S. market. The production Q3 could be a critical next step in the U.S., in particular.