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Forget Sedans; Audi Q8 Concept Reveals Where Luxury is Really Heading

Production model to follow in coming year.

by on Jan.09, 2017

Audi revealed the new Q8 Concept at the North American International Auto Show in Detroit.

Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.

The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.

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“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)

Audi Brings New A5, S5 Cabriolets to U.S. Market

Completes midsize coupe line-up.

by on Jan.08, 2017

Audi's two newest cabriolets – the A5 and S5 – are hitting the streets as 2018 models and debuting at the Detroit Auto Show.

Few manufacturers have been rolling out more new products, especially on the luxury end of the spectrum, than Audi. And U.S. luxury buyers will get a good look at a pair of new convertibles from the German maker now that the 2017 North American International Auto Show is getting underway.

The all-new 2018 Audi A5 and S5 Cabriolet models complete the makeover of the brand’s mid-range coupe line-up, following the launch of the A5 and S5 two-doors last June in Germany, and the A5 Sportback at the Paris Motor Show last autumn.

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Like the hardtop A5 and S5, the new convertibles are meant to be what Audi CEO Rupert Stadler dubbed “the perfect fusion of form and function,” just with a little more open-air flair. (more…)

Audi Bringing Q8 Concept Car to NAIAS

Show car signals new design language, possible new flagship SUV.

by on Dec.22, 2016

Audi will show off its Q8 Concept at this year's North American International Auto Show.

Audi has some big plans for the North American International Auto Show, with two global debuts and another model making its first appearance in the U.S.

The debut generating plenty of buzz spotlights the Audi Q8 Concept, a complement to the flagship A8 sedan that gives a clear indication of the updated styling language guided by new Audi chief designer Marc Lichte.

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“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” said Lichte in a statement accompanying one of these teaser images. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.” (more…)

Audi Bringing All-New Q7 to Detroit Auto Show

German maker’s oldest model finally getting a remake.

by on Dec.12, 2014

The new Audi Q7 will shed more than 700 pounds.

Among the estimated 45 world debuts scheduled for the upcoming Detroit Auto Show, expect a big one from Audi – quite literally, as it plans to reveal the replacement for the biggest, and oldest, model in its line-up.

The Q7 SUV has undergone only the most modest of tweaks since its original debut back in 2006, an unusually lengthy wait considering the ever-faster pace of today’s auto industry.

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Audi apparently intends to address some of the key complaints about the Q7, which include its unimpressive fuel economy, as well as its poor space utilization. Among other things, the big ute will drop more than 700 pounds of mass. It will, meanwhile, get a new plug-in hybrid system which Audi claims will deliver as much as 138 mpg.

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Audi Unveils New Q3 Compact Crossover

New Audi coupe crossover concept also set to debut in Detroit.

by on Jan.09, 2014

Audi enters the fast-growing compact crossover segment with the debut of the new Q3.

German maker Audi recently announced plans to invest $30 billion in a chase for luxury segment leadership, a move that will see it boost its current model count from 49 to 60 by 2020.  The Volkswagen AG subsidiary isn’t waiting to get there, however, and plans to reveal not only an all-new compact crossover at the North American International Auto Show in Detroit next week, but to also give us a hint at another CUV in the works.

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The newest addition to the line-up is the Audi Q3 which will take the maker’s current line of crossover-utes, the Q5 and Q7, a step down-market. It’s a logical addition considering the compact CUV segment is expected to be one of the hottest global market niches for much of the rest of the decade.

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First Look: 2014 Audi SQ5 Performance Crossover

Audi’s most powerful V-6 yet.

by on Jan.08, 2013

The 2014 Audi SQ5 will get the most powerful version of the maker's 3.0-liter V-6 yet offered.

Some things are worth waiting for, or so one hopes in the case of the 2014 Audi SQ5 performance crossover making its debut at the Detroit Auto Show next week. It’s the long-awaited production version of the Q5 Custom Concept first revealed way back in 2009 – with some much-needed updates, of course.

Developed specifically for the U.S. and a handful of other markets, the new top-of-the-line version of the Q5 crossover is capable of sprinting from 0 to 100 kmh – 0 to 62.5 mph for the metrically challenged – in just 5.3 seconds, with an Autobahn-ready top speed of 250 kmh (155 mph).

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If there’s any surprise, it’s the fact that Audi has waited until now rather than bringing over the diesel-powered SQ5.  Volkswagen’s luxury subsidiary has big plans to expand its diesel line-up but apparently didn’t think Americans are ready to accept the idea that oil-burners not only can deliver great mileage but also quite a punch off the line.

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First Look: Audi RS6

One of four new RS models due in 2013.

by on Dec.06, 2012

Audi's third-generation RS6 Avant will make its debut at the Detroit Auto Show next month.

Audi’s third-generation RS6 Avant will be making its debut at the Detroit Auto Show next month, but the maker has offered up a sneak peek at what will be one of four new RS offerings added to its line-up during 2013.

The new RS6 abandons the old Lamborghini-based V-10 in favor of a new 4.0-liter twin-turbo V-8 making a significant 552 horsepower.  The engine is essentially the same powerplant used by the latest-generation Bentley Continental. And to keep it in the broader Volkswagen AG family while putting things into perspective: the new Audi RS6 Avant is expected to deliver 0 to 100 kmh (0 to 62 mph) times of just 3.9 seconds.  The Porsche 911 Carrera S needs 4.5 seconds to get there.

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As the new RS6 will also feature cylinder deactivation – allowing it to shut off four of its eight cylinders when loads are light — it is anticipating better fuel economy than the outgoing model.  Also helping drive up mileage, the new Audi performance sedan will weigh in at about 200 pounds less than the old RS6, and it will be outfitted with new Stop/Start technology to shut its engine off instead of wasting gas idling.

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