Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.
The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.
“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)