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Subaru, Audi Set Records As November Sales Surge

Toyota reports the rare dip in volume despite hefty incentives.

by on Dec.02, 2010

Demand for products like the 2011 Impreza WRX have helped Subaru set another U.S. sales record.

Subaru set an annual all-time sales record last month as the industry-wide sales rate surpassed the 12 million unit level during November.

But the Japanese automaker isn’t the only celebrating what was the best month for the auto industry since the short-lived, government-funded Cash for Clunkers program.  Audi, for one, had its best November ever.  And, with the rare exception of Toyota, all the major domestic, Asian and European automakers came out of November with newfound momentum.

“We have a formula that works,” said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc.  So far this year, Subaru sales are up 22% to a record 237,126 units.

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“Our vehicles are right-sized, come with all-wheel-drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it’s clear why we are seeing sustained demand for our brand,” said Subaru’s Colbeck.

Meanwhile, champagne was being chilled at Audi’s U.S. headquarters in suburban Washington, D.C.  The maker reported its eighth monthly record for 2010, and seems certain, for the first time, to push past the 100,000 sales mark.