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Audi Aims to Topple BMW as Luxury Sales Leader

Targets 2 mil annual sales; big surge in new products critical.

by on Mar.12, 2013

Audi CEO Rupert Stalder introducing the A3 e-Tron at the Geneva Motor Show last week.

Fresh off its strongest year ever, Audi AG is taking aim at German rival BMW AG and promising to become the world’s largest luxury automotive brand.

The maker is planning to invest more than $14 billion through 2015 to support its ambitious goals, funding a product program that will cover the increasing breadth of the luxury segment, from the small A3 hatchback to an assortment of new crossover-vehicles, such as the planned Audi Q6, said CEO Rupert Stadler. It also is investing in a number of new assembly plants, including one planned for Mexico.

Stay on Top!

“There are years in which to harvest in our industry and there are years in which you sow,” said Stadler at Audi headquarters in Ingollstadt, Germany.  While the cost will be significant, the payoff should come by 2020, when the executive added, “we are preparing to (sell) two million cars annually.”

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First Look: Audi S6, S7 and S8

Muscling in on BMW M territory.

by on Sep.01, 2011

The Audi S7 will make its debut at the upcoming Frankfurt Motor Show.

Audi is turning up the heat, taking aim at BMW’s vaunted M performance brand with the upcoming launch of three new S-Series models at this month’s Frankfurt Motor Show.

The S6, S7 and S8 offerings will not only introduce a new high-output twin-turbo V-8 but feature extensive use of aluminum to reduce weight and deliver even better performance.  But Audi claims they will also get as much as 25% better mileage than the previous generation of S-cars.

Stay in the Loop!

Both the 2012 Audi S6 and S7 models will share a 4.0-liter twin-turbo V-8 punching out 420 horsepower and 406 lb-ft of torque.  According to Audi, the sedan will make 0 to 60 in 4.8 seconds, the S7 hatchback running a tenth of a second slower.

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