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Posts Tagged ‘Audi adapts to utility trend’

Audi Pushing Q8 Concept Closer to Production

German maker's mild hybrid features wild performance.

by on Mar.09, 2017

Audi Chairman Rupert Stadler shows off the automaker's Q8 sport concept during the 2017 Geneva Motor Show.

Luxury sport-utilities are in high demand these days and Audi’s Q8 sport concept only serves to whet the appetite for those longing for another performance-based SUV with great looks.

The Q8 has been floating around the auto show circuit as the German maker continues to build some momentum for the new model that is expected to move from “concept” to “production” at some point as the SUV complement to the A8.

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However, until that time, detail is king with the Q8 and the news now is the ute’s powertrain. The combination of a 3.0 TFSI six-cylinder engine with a mild hybrid system and an electric-powered compressor is a world first. (more…)

Forget Sedans; Audi Q8 Concept Reveals Where Luxury is Really Heading

Production model to follow in coming year.

by on Jan.09, 2017

Audi revealed the new Q8 Concept at the North American International Auto Show in Detroit.

Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.

The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.

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“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)