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Audi Throws Down Gauntlet on Diesel

Maker introduces four new models in LA – but wants government backing for high-mileage technology.

by on Nov.29, 2012

Audi of America CEO Scott Keogh with two new diesel models - and a sign suggesting the fuel the technology has helped owners save.

Audi will introduce four new diesel models in 2013, technology the maker says has already allowed its buyers to reduce their fuel consumption by nearly 5 million gallons in recent years.

But during a news conference at the 2012 LA Auto Show, U.S. Audi chief Scott Keogh took shots at state and federal regulators whom he accused of unfairly favoring battery-based technologies, rather than diesel, as a way to curb American dependence upon imported oil. He called on officials to take steps that would help boost demand for diesel powertrains in the U.S. – as is already the case in Europe.

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“These are cars that demand no sacrifice,” proclaimed Keogh as he introduced the upcoming diesel versions of the Audi A6, A7, A8 and Q5 models. That’s a big part of the diesel pitch, as the latest versions of that technology can deliver significant performance and plenty of towing power, along with higher mileage. By comparison, hybrids and other battery-based technologies require trade-offs such as reduced performance or shorter range.


Audi Adding Four More Diesels to US Line-up

High-mileage offerings to debut in LA.

by on Nov.20, 2012

Audi will add four new diesel models to the current line-up, which already includes the Q7 TDI.

The LA Auto Show has become something of the green car show, in recent years, with a primary emphasis on electrification – and a range of new battery-based models are set for debut in less than two weeks.

But Audi has been something of a spoiler, besting an assortment of electrified alternatives when its A3 TDI was named Green Car of the Year a few years back. And now, the Volkswagen AG luxury brand hopes to grab some of the spotlight for another big diesel announcement, Audi planning to introduce four new “oil burners” during its LA Auto Show news conference.

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Like the mainstream VW brand, Audi has seen a surge of demand for its high-mileage diesels over the last several years – if anything, sales limited by availability. It has been signaling plans to add several more diesels to the line-up, including one for the Q5 crossover, though the A7 diesel news comes as a big surprise.