Detroit Bureau on Twitter

Posts Tagged ‘Audi A6’

Audi Unveiled: Maker Shows Off New A6 and A7 Models

Upgrades set to debut at LA Auto Show.

by on Nov.12, 2014

The 2016 Audi A7 shown in Euro-spec.

Audi’s popular A6 and A7 models will both be getting mid-cycle upgrades, and the German luxury maker is offering a sneak peek at what’s to come when the 2016 models make their formal debut at the Los Angeles Auto Show next week.

We got a first glimpse at the Paris show, a month back, but the L.A. introduction will focus on the U.S.-spec models which will, among other things, bring to the States Audi’s new 2.0-liter TFSI inline-four engine. The S-models will get increased performance, and both the A6 and A7 will feature what Audi calls a more “athletic, taut design.”

Auto Show News!

There’ll also be more technology coming, including standard LED headlights on the 2016 Audi A7, an optional night vision system, and the new Secondary Collision Assist technology which, Audi explains, “can automatically apply the brakes to help avoid secondary collisions.”

(more…)

Audi A6: Similar Look, But Completely New

Numerous improvements advance Audi sedan's appeal.

by on Jun.21, 2012

Audi's A6 may look like little more than a styling refresh, but it's actually completely new.

Audi’s latest-generation A6 may look a lot like its predecessor, but its understated exterior hides numerous improvements over its predecessor.

Immediately noticeable are the LED taillights and optional LED headlights. But more importantly, the new A6 is up to 176 pounds lighter than the slightly smaller model it replaces.

Audi accomplished this mostly through the increased use of aluminum, where it is the acknowledge leader.

Yeh, We Reviewed That!

The engine is largely carryover. A supercharged 3.0-liter V-6 provides the power. It sings an expressive tune to well past 6,000 rpm.

New in this model is an eight-speed transmission. In normal driving, it shifts almost inperceptably. Shifts are only slightly more pronounced in spirited driving. A sport mode seems to change its characteristics only slightly. The transmission can be manually shifted with paddles behind the steering wheel or with the stick.

(more…)

Silicon Valley Makes its Move on the Instrument Panel

Audi scores with a little help from its friends at NVIDIA.

by on Jun.08, 2012

Audi's A7 was the first truly "web-connected car."

More and more, your car has a lot in common with your desktop computer or iPad – which is just great with the folks in Silicon Valley — and with Audi, which drove home with an award for having the top Infotainment Solution used by an automaker at the annual Telematics Detroit Conference.

The maker had some significant help developing the Audi Connect system, but not from the traditional line-up of automotive suppliers.  Audi, which operates its own electronic research lab in near San Francisco, turned to the Silicon Valley firm NVIDIA, which is noted for producing high-end computer graphic systems used on everything from aircraft to video games.

NVIDIA produced the processor used to power the A6’s impressive navigation system which is capable of displaying Google maps in real-time.

We Brake for News!

In the last year, NVIDIA-powered in-vehicle technology has garnered numerous awards.  The Audi A8 won the 2011 Technology Breakthrough Award from Edmunds, and the 2012 Connected Car of the Year Award from Connected World, while the Audi A7 won the 2012 Automobile of the Year Award by Automobile Magazine.

(more…)

Audi Unveils A6 e-tron Plug-In Hybrid

Study could lead to production model – for China.

by on Apr.25, 2012

Audi uses a stretched wheelbase A6 platform for the e-tron concept.

Audi’s late-to-the-party commitment to battery power is getting charged up fast.  The maker has already announced several upcoming products using its advanced electric drive technology – collectively dubbed e-tron – including a plug-in hybrid version of the 2-seat Audi R8.

Now, the German luxury brand is shifting focus to a more mainstream model, a plug-in version of the A6 sedan on display this week at the Beijing Motor Show – and, Audi hints, possibly in line for the jump from concept to customer.

Your Auto Show Source!

The prototype A6 e-tron features a turbocharged 211-horsepower, 2.0-liter 4-cylinder engine that’s paired with a 95-horsepower electric motor that gets its juice from a liquid-cooled lithium-ion battery pack.  While Audi isn’t saying how big that is, we’re estimating it’s somewhere between 16 and 20 kilowatt-hours, enough to get a maximum 50 miles in electric mode.  And for longer drives, that gas engine then kicks in to keep the A6 e-tron concept going indefinitely.

(more…)

McBlog: Why Joy Costs

Musing to amuse on a washboard road.

by on Nov.14, 2011

The Hyundai Genesis is a delight, says columnist McCluggage, until it hits a washboard road.

I muse to amuse myself. Subject: What particular aspect of development in Asian cars trails European cars the most? I drive and I think. My decision: the suspension systems in Asian cars, specifically the fast improving Hyundai/Kia line-ups, are lacking in the sophistication of the European cars, most specifically the Germans.

I’m thinking in particular about the ability of a suspension system to benefit a car with a smooth, comfortable ride that Americans consider a birth right and yet be able to follow the surface of the road closely enough to afford reliable grip and secure handling.

Your News Source!

I see this as making sure the four contact patches are always as much alike as possible. (A good way to drive, too.) Of course the patches swell and shrink as weight is shifted with steering, braking and accelerating, but any extreme variations means a car is not moving with balance. And dynamic balance, as in any sport, is a good indication of how you’re doing as a driver. Or a car as a driven.

(more…)

Audi Wants U.S. Plant – So Please Buy More Cars

Target date: 2015?

by on Mar.09, 2011

Audi America President Johan de Nysschen wants to open a plant in the States - finally.

It wouldn’t take much to get Audi to build a new plant in the U.S., says the maker’s U.S. chief executive, just better sales.

After years of debating whether it needs to put a plant in North America, the Volkswagen subsidiary has finally concluded it’s a good idea, especially considering the impact the strong Euro is having on products imported from across the Atlantic.

But the key to moving ahead on an investment that would likely top $500 million will be to boost sales to a level that can justify a U.S. assembly plant, says Audi of America President Johan de Nysschen.

News and Reviews You Can Use!

“We think we’ll be able to reach volumes that facilitate a confident decision about U.S. manufacturing before the year 2015,” the executive explains.

Audi’s confidence reflects its improving fortunes after years struggling to push out of the second tier of luxury brands.  While it now rings up global sales close to those of rivals BMW and Mercedes-Benz, it only broke the 100,000 mark in the key U.S. market last year.  That’s less than half the volume of American luxury leader Lexus.

(more…)

First Look: 2012 Audi A6

Evolution with a hint of revolution.

by on Dec.01, 2010

Audi gives a sneak peek at its 2012 A6.

While Audi is still struggling to catch up with its key competitors in the U.S. market, it has become very much a top tier player in most of the rest of the world, even outselling the likes of BMW and Mercedes-Benz in key regions, including parts of Europe.

Give a solid chunk of credit for that to the maker’s “executive sedan,” the A6.  Not quite the fantasy flagship of the A8, which went through a dramatic redesign for the 2011 model-year, the A6 is nonetheless both a status symbol and, even as it reaches the end of its lifecycle, a styling benchmark both inside and out.

http://www.thedetroitbureau.com/about/subscribe

Subscribe Now! Click Here!

Which is precisely what Audi hopes to match with the all-new version of the A6, which is scheduled to land in showrooms early in the new year wearing a 2012 model-year designation.

While there may be a few folks who’ll be a wee bit disappointed to see the 2012 Audi A6 take an evolutionary approach to styling, initial reactions are, on the whole, quite positive.  It helps that the next-generation sedan picks up some of the more attractive design cues of the new A8, including the oversized – versus split – grille and distinctive headlamps with their under-wrapped LED running lights.

(more…)

Automakers Trim Super Bowl Presence – Offer Creative Ads

At $300,000 a second, you better be good.

by on Feb.02, 2009

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure (some call it an investment) anytime, but especially in to-day’s gloomy economic environment.

Commercials have become almost as important as the game itself to marketers with hype and hyper promotion. Over the past 43 Super Bowl broadcasts though, automotive commercials have been significantly lackluster, never ranking high with consumers. It’s doubtful this years efforts will be any different in on of the most exciting Super Bowl games.
Here’s my twitter style review of the in-game commercials.
(more…)