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First Look: 2017 Audi A5

Midsize coupe makes splashy debut in Ingolstadt.

by on Jun.02, 2016

The 2017 Audi A5 makes its splashy debut at the automaker's headquarters in Ingolstadt.

Audi’s original A5 set a high benchmark, winning raves and drawing many buyers back to coupes. So, when Audi dimmed the lights at its Ingolstadt headquarters for the reveal of the new 2017 A5 remake, it was clearly going to have to clear some tough hurdles.

Based on initial reactions at the event, it seems the German maker may have pulled it off, the 2017 Audi A5’s exterior design marking the first time the luxury brand has translated the well-reviewed Prologue concept vehicle into a production model.

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The new coupe is “the perfect fusion of form and function,” declared CEO Rupert Stadler, during the flashy evening event at Audi HQ. While many coupes sacrifice practicality for styling, he stressed, the new A5’s design “doesn’t mean compromise.”


First Look: 2013 Audi A5

German maker reveals updated coupe.

by on Jul.14, 2011

The 2013 Audi A5 will pick up new A7 front end cues.

The popular Audi A5 coupe, as well as its sporty sibling, the S5, will get some modest updates for the 2013 model-year, the most notable changes designed to pick up some of the design cues from the newest entry into Audi’s growing stable, the A7 coupe.

Though by no means the brand’s best-seller, the A5 line has nonetheless served as a halo for the Audi brand since its introduction three years ago, underscoring the claim by Walter da Silva, the brand’s former design chief and now head of styling for all of parent Volkswagen AG, that it was the best design he ever came up with.

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The 2013 A5 and S5 models will adopt the face of the new A7, with a new bumper, more angular fog lamps and redone LED running lamps.

The taillamps will also be revised, though it will likely only be noticeable to Audi aficionados.


Audi Profits Slip, but Share Grows

Automaker putting off indefinitely a U.S. assembly line.

by on Jul.31, 2009

Audi is counting on its expanding line-up, including products like the upcoming A5 Sportback, to help it gain global market share and keep its balance sheet in the black.

Audi is counting on its expanding line-up, including the upcoming A5 Sportback, to help it gain global share and keep its balance sheet in the black.

The global slump may have taken a toll on Audi’s sales and profits, but the automaker insists the downturn could play to its advantage, longer-term.

The German maker, a semi-autonomous arm of giant Volkswagen AG, reported that it was able to stay in the black, during the first half of 2009, unlike many of its competitors, though profits still slipped by 25%. Sales slipped 9.7% from January through June, noted Chief Financial Officer Axel Strotbek, but that was also a fair bit better than the overall, 18% industry downturn, he stressed, during a conference call with American journalists.

“We want to use this opportunity to emerge from the current crisis considerably stronger,” the executive said, “a winner in the long-term.”

At the current exchange rate, Audi AG posted a net first-half profit of $979.5 million, or €697 million. During the same six-month period last year, Audi’s net was €903 million.

Meanwhile, unit sales fell from 516,219 to 466,000, a nearly 10% dip. The decline varied sharply from country to country, Strotbek noted. In fact, volume increased in China by 10.5%, where Audi now holds a 42% share of the premium car market. Early in the year, the Chinese government took aggressive steps to revive faltering momentum in the country’s automotive market – now the single largest national market in the world. It is now Audi’s second-largest market, after Germany.