With automotive sales and profits soaring, the industry mood is jubilant heading into the biennial Frankfurt Motor Show – and that should translate into good news for car buyers not only in Europe but also the rest of the world.
The first big show of the 2016 model-year is expected to see dozens of new models make their world debut during the two-day media preview. Not surprisingly, some of the biggest news will come from German makers like Audi, which has erected a three-story building of its own at the sprawling Frankfurt Messe, and BMW, which has set up a quarter-mile test track inside its own hall.
Among the German makers, “The coffers are full and confidence levels are high — as, it seems, is the desire to one-up neighbors and closest competitors on home turf,” said Tim Urquhart, an analyst with IHS Automotive. (more…)