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Aston Martin Going 100% Hybrid

All-electric models also in plan; but emphasis will be on performance.

by on Sep.05, 2017

The new Aston Martin DB11.

Best known for sleek sports cars like the new DB11, Aston Martin is plugging into alternative power, the British brand’s CEO telling TheDetroitBureau.com that all of its products will be offered with hybrid powertrains in the near future, while as much as a quarter of its line-up will go fully electric.

That shift reflects, in part, growing pressure from regulators around the world, even Britain now laying out what could be a forced shift away from internal combustion. But Chief Executive Andy Palmer stressed that Aston says that won’t necessarily be a bad thing for its buyers as it will use hybrid technology as much to boost performance as improve fuel economy.

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An example of that will come with the arrival of the Valkyrie, the exotic hyper-car Aston unveiled at the Geneva Motor Show this year. Described by Palmer in an interview this week as “a symbol of our company, a symbol of what we can do,” the Valkyrie will use a Formula One-style KERS hybrid system to deliver over 1,000 horsepower, making it one of the most powerful vehicles offered on the retail market.

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F1-based Aston Martin Valkyrie Set to Punch Out “At Least” 1,000 HP

Supercar set to top “range” of new, mid-engine models.

by on Mar.08, 2017

The Aston Martin Valkyrie takes the British brand into a new realm of performance.

Aston Martin is ending its long product drought in a big way, as it is demonstrating at this year’s Geneva Motor Show, starting with a F1-derived hybrid hypercar that will usher in an assortment of new mid-engine models, the maker’s CEO tells TheDetroitBureau.com.

Named for the Norse angels who carried fallen warriors off the battlefield, the Aston Martin Valkyrie is the product of an alliance with Red Bull Advanced Technologies. It’s also the latest in a series of extreme machines from the British maker that, since the debut of the original Vantage in 1951, have used “V” names to stand out from the rest of the Aston line-up.

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With its bubble cockpit and oversized wheel wells, the new model, codenamed AM-RB 001, will be the most powerful model in Aston’s history. Though final numbers have yet to be released, Aston CEO Andy Palmer said the hypercar’s final output “has to be at least 1,000 horsepower.”

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Ride of the Gods: Aston Martin Valkyrie

New hypercar developed in partnership with Red Bull.

by on Mar.06, 2017

Aston's new Valkyrie is the latest in a series of exotic "V' cars dating back to 1951.

While it’s not meant to carry you off to the great beyond, Aston Martin is promising buyers will get the ride of their life with the new hypercar it is pulling together as part of an alliance with Red Bull Advanced Technologies.

Making its debut this week at the 2017 Geneva Motor Show, the Aston Martin Valkyrie is the latest in a series of extreme machines from the British maker that, since the debut of the original Vantage in 1951, have used “V” names to stand out from the rest of the Aston line-up.

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We’ll have to wait a day for the full specs on the Valkyrie, which is known inside Aston Martin by its codename, AM-RB 001. But we can expect it to deliver a significant upgrade from what the high performance brand is already offering – including the new DB11.

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Aston Martin Teams with Red Bull Racing on New Hypercar

Is this the world’s fastest street car?

by on Jul.05, 2016

Aston Martin is partnering with Red Bull racing to design a new beast of a vehicle that could be the fastest street-legal car in the world.

Red Bull has traditionally targeted the extremes, something it has proven on the Formula One circuit, among other things. Now it’s taking aim at the street, partnering up with Britain’s Aston Martin to develop a road-going hypercar that it broadly hints could give Bugatti’s new Chiron a run for the money.

Dubbed the AM-RB 001, the two-seater is set to arrive in 2018 and, in appropriate fashion, Aston CEO Andy Palmer today said plans call for production of no more than 150 of the street version – and perhaps as few as 99 – with another 25 produced for track use.

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“As the project gathers pace its clear the end result will be a truly history-making hypercar that sets incredible new benchmarks for packaging, efficiency and performance and an achievement that elevates Aston Martin to the very highest level,” declared Palmer as the AM-RB 001 was rolled out at Aston’s British headquarters. (more…)

Aston Turns to Chinese Partner to Develop Electric Rapide

Project could also be used by new Faraday Future start-up.

by on Feb.17, 2016

Aston wants to plug you into a battery-powered version of the Rapide.

Pushing ahead on the development of its first battery-electric sports car, Aston Martin will partner up with Chinese consumer electronics firm LeEco.

The two hope to have their first vehicle, based on Aston Martin’s Rapide S model, in production by 2018. But the venture could also tie up with another aspiring electric vehicle manufacturer, Faraday Future, Aston CEO Andy Palmer said during a news conference in Frankfurt, Germany.

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Tying up with LeEco “brings Aston Martin’s electric car project forward,” said Palmer, who joined the British sports car company in 2014 after serving as global product planning chief for Nissan Motor Co. – where he also oversaw the Japanese maker’s electrification efforts.

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Henrik Fisker Files $100 Mil lawsuit Against Aston Martin

Danish designer alleges extortion.

by on Jan.04, 2016

A sketch of the Fisker Force 1.

Danish designer and entrepreneur Henrik Fisker has filed a $100 million lawsuit against his former employer, the British automaker Aston Martin, alleging “civil extortion.”

The suit, filed in federal court in Central California, centers around the Force 1 sports car Fisker is planning to reveal next week at the 2016 North American International Auto Show. It claims that Aston has taken steps to block the debut of the car or make changes before its launch.

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“This is a classic case of David vs. Goliath,” said Fisker. “Aston Martin is trying to intimidate me to prop up their own flailing company and to mask their financial and product deficiencies.  I refuse to be intimidated and that is the reason for today’s filing.”

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Aston Electrified; British Maker Charges up Product Plans

Seven products planned, including battery version of DBX SUV.

by on Aug.19, 2015

Aston will add a second pair of doors to the production version of the DBX crossover.

Little Aston Martin has some big plans. With a flood of new cash from key investors, new CEO Andy Palmer says the British maker will soon have its largest line-up of products ever, a mix that will include traditional Aston sports cars, big sedans, even a battery-electric version of the DBX sport-utility vehicle concept unveiled at the Geneva Motor Show last March.

The product blitz is part of a broader effort to fix a business model that “is broken,” said Palmer, who joined Aston last autumn after a long career at Nissan capped as the Japanese maker’s global product chief.

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“We’ve been beating this dead horse for a long time,” Palmer told TheDetroitBureau.com during an interview in California, where he had come for the annual Pebble Beach Concours d’Elegance. As a result, it has suffered seven bankruptcies over the last 102 years, along with several “near misses.”

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Aston Martin Gets Funding to Build DBX Crossover

Battery car also in the works.

by on May.01, 2015

Aston Martin surprised everyone with the introduction of its DBX crossover at the Geneva Motor Show.

Aston Martin has lined up a £200 million, or roughly $300 million, cash infusion from its key shareholders, money that it will use to build several new models including a production version of the DBX crossover revealed at the Geneva Motor Show several months ago.

The goal is to create “the strongest and most portfolio in our history,” proclaimed Andy Palmer, the former Nissan senior executive who joined Aston Martin Lagonda as its new CEO last year.

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“This additional long-term funding, will enable us to add extra model lines and broaden our presence in the luxury market segment by the end of the decade,” said Palmer in a statement. He made it clear that the primary focus is on the DBX.

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Flush With Cash, Aston Martin May Add 3 New Models – and Build SUV in the US

New Lagonda, new battery-powered Rapide may also be on the way.

by on Apr.23, 2015

Aston Martin surprised everyone with the introduction of its DBX crossover at the Geneva Motor Show.

After a few tough years, things are starting to look up for Aston Martin – and for Aston fans.

With a new CEO and funds to let Andy Palmer’s team fire up the product development process, Aston says it is ready to not only replace all of its current product lines but add “up to three new models” to its line-up. It has confirmed one of those, a production version of the striking, if controversial, DBX crossover first shown at the Geneva Motor Show earlier this year.

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But now comes word that Aston might not use its factory in Gaydon, several hours outside London, to produce the DBX. Sources suggest that it is looking at several alternative that could include producing the new model in the United States.

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Aston Martin Gets Cash Infusion

New crossover among possible benefits.

by on Jan.28, 2015

Aston offered a hint of its future design direction with the DB10 concept it created for the new 007 film.

With a new management team already in place, Aston Martin is getting gotten a fresh cash commitment from a big Italian investment firm that should help it move ahead with what is being billed as the most aggressive product program in the British marque’s history.

Among other things, the pledge by Investindustrial SpA could permit Aston Martin lagonda Ltd. To add its first crossover-utility vehicle to the line-up of products it plans to introduce in the next half-decade. Aston has laid out plans to double sales to 8,000 vehicles annually as its line-up expands.

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“Aston has an industrial plan which is growing in its ambitions and we have always planned to participate in all funding needs that Aston has,” said Investindustrial Chairman Andrea Bonomi speaking to reporters in Milan. “If Aston needs capital, we’re there.”

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