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Aston Martin Goes to Extreme With Electric Lagonda Vision Concept and Track Ready Valkyrie AMR Pro

Lagonda set to become all-electric sub-brand.

by on Mar.06, 2018

The Lagonda's modest exterior conceals the Vision Concept's unexpectedly large interior package.

This year’s Geneva Motor Show is going to extremes, from environmentally friendly EVs to exotic performance vehicles. And perhaps nowhere is that more apparent than at the Aston Martin stand where two debuts cover both ends of that spectrum.

The British marque’s Valkyrie AMR Pro is a track-only version of the 1,000-plus horsepower Valkyrie hypercar. The Lagonda Vision Concept, meanwhile, reveals Aston Martin’s plan to not only revive the once popular Lagonda nameplate but transform it into a zero-emissions sub-brand.

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“Lagonda exists to challenge (conventional) thinking,” said Aston Martin President and Chief Executive Officer, Andy Palmer, who noted that the show car also previews a new design language that will “potentially” return on two Lagonda models planned to reach market by 2023.

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Aston Martin DB11 – “Most Important Car” in Marque’s 103-Year History

A little bit of Bond, James Bond?

by on Mar.01, 2016

The new Aston Martin DB11 delivers a 600-hp, 200 mph punch.

Long the favorite of cinema super-spy James Bond, Aston Martin stirred things up when it handed Agent 007 the keys to the new DB10 for his latest film, Spectre – but more than a few fans were left shaken when the British marque announced there were no production plans for the striking supercar.

Not to worry. The new Aston Martin DB11 unveiled at the Geneva Motor Show today should go down as smoothly as a good martini – while offering all the curves and sex appeal of the best “Bond Girls.”

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Meanwhile, there’s plenty of firepower under the hood. No, not the pop-up rockets or machine guns Bond has deployed over the years, but a 5.2-liter biturbo V-12 capable of propelling spy or average guy to 200 miles per hour, Aston claims.

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Aston Turns to Chinese Partner to Develop Electric Rapide

Project could also be used by new Faraday Future start-up.

by on Feb.17, 2016

Aston wants to plug you into a battery-powered version of the Rapide.

Pushing ahead on the development of its first battery-electric sports car, Aston Martin will partner up with Chinese consumer electronics firm LeEco.

The two hope to have their first vehicle, based on Aston Martin’s Rapide S model, in production by 2018. But the venture could also tie up with another aspiring electric vehicle manufacturer, Faraday Future, Aston CEO Andy Palmer said during a news conference in Frankfurt, Germany.

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Tying up with LeEco “brings Aston Martin’s electric car project forward,” said Palmer, who joined the British sports car company in 2014 after serving as global product planning chief for Nissan Motor Co. – where he also oversaw the Japanese maker’s electrification efforts.

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Aston Electrified; British Maker Charges up Product Plans

Seven products planned, including battery version of DBX SUV.

by on Aug.19, 2015

Aston will add a second pair of doors to the production version of the DBX crossover.

Little Aston Martin has some big plans. With a flood of new cash from key investors, new CEO Andy Palmer says the British maker will soon have its largest line-up of products ever, a mix that will include traditional Aston sports cars, big sedans, even a battery-electric version of the DBX sport-utility vehicle concept unveiled at the Geneva Motor Show last March.

The product blitz is part of a broader effort to fix a business model that “is broken,” said Palmer, who joined Aston last autumn after a long career at Nissan capped as the Japanese maker’s global product chief.

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“We’ve been beating this dead horse for a long time,” Palmer told TheDetroitBureau.com during an interview in California, where he had come for the annual Pebble Beach Concours d’Elegance. As a result, it has suffered seven bankruptcies over the last 102 years, along with several “near misses.”

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