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Get a new Aston Martin for under $50,000?

British maker sets price for new Cygnet.

by on Jan.21, 2011

Aston rolls out two launch models of the new Cygnet urban luxury minicar.

Is it the bargain of the decade – or a complete con?  Opinions have been running both ways about the new Aston Martin Cygnet, the maker’s first-ever mini car.

The minicar will carry a price tag of 30,995 British pounds, Aston has announced, or $49,368 at the current exchange rate.  That’s barely a fifth the starting price of the maker’s top-line DBS and only a bit more than a third as much as the “base” model in the supercar maker’s line-up, the Aston Martin Vantage.

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But will James Bond be caught driving one of the compact urban cruisers?  Maybe if he’s looking for a parking space on the crowded streets near MI6 headquarters, in London.  With its 99-horsepower, 1.3-liter engine this isn’t exactly the sort of product you expect to see 007 using to get away from the bad guys.


Aston Gives Cygnet The Green Light

But is it really an Aston?

by on Oct.12, 2010

Aston Martin has approved production of the new Cygnet luxury microcar for 2011.

Aston Martin’s first urban commuter luxury car, the Cygnet, will go into production next year, the automaker has decided.

The three-door hatchback, visually the polar opposite of a sleek Aston sports car, will be produced at the maker’s Gaydon assembly plant alongside more exotic models like the DB9.

Aston officials say they decided to approve the project after realizing that a good 30% of their current owners also have microcars, such as Smart or Mini, that they use for commuting.  Aston is betting that by placing its winged badge on the hood it will be able to get a significant premium for the Cygnet over more conventional urban runabouts.

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Production is expected to run about 2,000 units annually, and the price tag is reportedly in the range of 30,000 to 50,000 British pounds, or something under $50,000 to $80,000 – though Aston has not announced any plans for U.S. distribution.

Whether it will be able to make a go of the Cygnet remains to be seen,  in part because the little hatchback is largely based on a rebadged Toyota iQ minicar – even though the Aston version will be upgraded with plenty of upscale touches, including a swaddling of leather in the cabin.


First Look: Aston Martin Cygnet Commuter Car

Not your father’s Aston – nor 007’s.

by on Dec.16, 2009

The grille is classic, but there's a lot of Toyota in the overall design of the Aston Martin Cygnet commuter car concept.

The grille is classic, but there's also a lot of the little Toyota IQ in the overall design of the Aston Martin Cygnet commuter car concept.

Automaker’s often talk about their DNA, the defining characteristics of a brand, which might be quality, design, performance or price.  Say the name, Aston Martin, and sleekly elegant high-performance sports cars immediately come to mind.

So a first look at these, the first official pics of the Aston Martin Cygnet concept car, is likely to come as a real disconnect.  The three-door hatchback is, at least visually, the polar opposite of classic Aston models, such as the DBS.

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What Aston has come up with may, however, be more in tune with global realities, where there are fewer and fewer opportunities to put a sports car through its paces.  The British maker – now owned by Kuwaiti investors, appears to be betting that there’ll be a booming market for downsized commuter cars, in the years to come, and that there will always be at least a few affluent buyers willing to spend the extra money for something truly exclusive.