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Apple Set to Abandon Automotive Dream

Company sets deadline for late 2017.

by on Oct.19, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook said. Surprise! It may not build a car after all.

Apple Inc. plans for the car business, code-named “Project Titan,” have fascinated the automotive industry around the world even though Apple has said little of substance about the possibility.

Now new reports are circulating that Apple has “drastically scaled back its automotive ambitions” and has even “eliminated hundreds of jobs” even though it has never acknowledged hiring folks for the uato project in the first place.

The Journal of Record!

Instead, Apple, according to several accounts circulating in the Silicon Valley media, will now concentrate on developing a system for autonomous vehicles that could be sold downstream to one of world’s car companies. (more…)