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Posts Tagged ‘Apple’s car’

Apple Brings Back Product Guru to Run Project Titan

Move suggest computer giant is producing a vehicle, not just software.

by on Jul.29, 2016

Apple appears to be readying to bring a car to the market with the recent rehiring of product guru Bob Mansfield.

Reports from Silicon Valley indicate that Apple brought back a trusted senior executive who helped bring to market many of the company’s signature products to oversee its efforts to build automotive program.

Tim Cook, Apple’s chief executive officer, said last winter that Apple was preparing to enter the car business.

The Journal of Record!

But true to its corporate culture, Apple has remained highly secretive about its intentions and its project unlike its Silicon Valley neighbors Google and particularly Tesla and its founder Elon Musk, who seems to speak almost every day about new developments. (more…)