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Posts Tagged ‘apple project titan’

Apple Asks Agency About Autonomous Autos

Tech giant has questions for NHTSA about self-driving cars.

by on Dec.05, 2016

Apple revealed a little more about its automotive interests in a recent letter to the National Highway Traffic Safety Administration.

Unlike Google with its little marshmallow cars scooting around its California campus and the city of Mountain View, Apple has been much more secretive about its automotive ambitions — until now.

The tech giant’s kept “Project Titan” under wraps until a recent letter to the National Highway Traffic Safety Administration asking a few questions about autonomous vehicle technology.

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The company believes the technology has the potential to “greatly enhance the human experience,” according to the letter filed with the agency on Nov. 22. In the five-page letter, the company had questions about the Obama administration’s proposed self-driving guidelines. (more…)

Apple Set to Abandon Automotive Dream

Company sets deadline for late 2017.

by on Oct.19, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook said. Surprise! It may not build a car after all.

Apple Inc. plans for the car business, code-named “Project Titan,” have fascinated the automotive industry around the world even though Apple has said little of substance about the possibility.

Now new reports are circulating that Apple has “drastically scaled back its automotive ambitions” and has even “eliminated hundreds of jobs” even though it has never acknowledged hiring folks for the uato project in the first place.

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Instead, Apple, according to several accounts circulating in the Silicon Valley media, will now concentrate on developing a system for autonomous vehicles that could be sold downstream to one of world’s car companies. (more…)

Apple’s Car Play Might be McLaren

Tech giant may be interest in British supercar maker.

by on Sep.21, 2016

If the rumors about Apple and McLaren are true, this could end up being the result of Project Titan.

After months of actions indicating that Apple may be unwilling to actually be an automotive manufacturer, it’s possible the technology behemoth is changing its mind … by throwing some of its billions of unspent cash around to acquire McLaren.

The British sportscar maker has been flirting with its own demise for years, but recently seemed to find solid footing, including unveiling new products. However, Apple approached the McLaren Technology Group about a possible acquisition, the Financial Times reported Wednesday without citing sources.

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The new report runs counter to earlier stories suggesting that Apple has fired “dozens of employees” involved in Project Titan. Those moves were in sharp contrast from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors. (more…)

Apple Loses Autonomous Vehicle Leader

Faraday Future nabbed Bart Nabbe from the company's Project Titan team.

by on Aug.17, 2016

Just after it brought one of its top execs back for Project Titan, Apple lost another one: Bart Nabbe.

The war over talent in the burgeoning competition for bringing autonomous vehicles, in all their complexity, to the market during the next decade has flared again.

Apple, which has been an aggressor in the war for talent, hiring personnel from other companies, such as Tesla, Ford and Mercedes-Benz, has now apparently lost a key researcher to Faraday Future, the ambitious startup, which recently began construction of a billion-dollar plant in Nevada desert.

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Faraday has apparently lured away Bart Nabbe, an integral part of Apple’s Project Titan team for the last two years. Nabbe noted on his updated Linked In profile that he is the director of strategic partnerships. (more…)

Apple Brings Back Product Guru to Run Project Titan

Move suggest computer giant is producing a vehicle, not just software.

by on Jul.29, 2016

Apple appears to be readying to bring a car to the market with the recent rehiring of product guru Bob Mansfield.

Reports from Silicon Valley indicate that Apple brought back a trusted senior executive who helped bring to market many of the company’s signature products to oversee its efforts to build automotive program.

Tim Cook, Apple’s chief executive officer, said last winter that Apple was preparing to enter the car business.

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But true to its corporate culture, Apple has remained highly secretive about its intentions and its project unlike its Silicon Valley neighbors Google and particularly Tesla and its founder Elon Musk, who seems to speak almost every day about new developments. (more…)

Apple Fuels Speculative Automotive Fire with Pepsi Building Lease

Tech giant renting space in former bottling plant.

by on Mar.03, 2016

Apple's Jeff Williams has broadly hinted at the company's plans to enter the auto industry.

A few years back Pepsi told everyone to “Change the Game” and now it looks like Apple may be taking the slogan to heart with the lease of a former soft drink plant that may be the home for its oft-discussed, never-confirmed car.

Apple has leased a 96,000-square-foot industrial facility about a 10-minute drive from its current headquarters, according to the Silicon Valley Business Journal.

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Apple has long been rumored to be building an autonomous or semi-autonomous electric vehicle, dubbed Project Titan. Senior executives at the Cupertino, California-based company have danced around the topic when pressed. (more…)

Still Secret Apple Car Project Suffers Series of Setbacks

But project moving ahead, says key rival.

by on Jan.26, 2016

Apple execs won't confirm their plans but hint of "massive change" coming in the auto industry.

While tech giant Apple isn’t ready to confirm the car project it has reportedly dubbed Project Titan, it has become what one rival calls “an open secret.” But while the program appears to be moving ahead, sources warn that it has suffered a series of unexpected setbacks.

One of the key members of a team now said to number as many as 1,000 employees plans to leave, while another senior Apple exec has expressed his frustration at the progress the program is making, according to reports from Silicon Valley.

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That said, after touring Silicon Valley this past week, Daimler AG CEO Dieter Zetsche told the German publication Welt am Sonntag he was impressed with what he learned about the car programs at Apple and tech rival Google.

(more…)

Could BMW Partner With Apple on Autonomous Battery Car?

Tech giant may be looking to change course on Project Titan.

by on Aug.03, 2015

Could this be Apple's first EV? The tech giant is rumored to be talking with BMW about producing an electric autonomous vehicle version of it.

With Apple reportedly looking to bring an autonomous battery-car to market, there are growing signs the U.S. high-tech giant could pair with German automaker BMW, possibly to produce a customized version of the BMW i3 city car.

The two companies confirmed they met last year, but the discussions initially led nowhere, Apple apparently exploring the option of producing a vehicle entirely on its own. But the Silicon Valley firm has apparently decided to follow a path more like tech rival Google, which would mean partnering on a vehicle project rather than going into automotive manufacturing.

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While Google has openly discussed its automotive ambitions – the company now rolling out a fleet of prototype, so-called “Google Cars” near its California headquarters, the notoriously secret Apple has been unwilling to discuss its plans. (more…)

From CarPlay to Carmaker, Apple Drops More Hints About Plans

Could tie-up with Fiat Chrysler be the future?

by on May.29, 2015

Apple's Jeff Williams hinted the company may be looking at moving into the auto industry with more than its CarPlay infotainment system.

Even as General Motors announced plans to become the first automaker to put the Apple CarPlay infotainment system into 14 new Chevrolet models next year, the Silicon Valley tech giant dropped some new hints it could soon challenge GM on the car-making front.

In recent months, there’s been widespread speculation that Apple will launch a high-tech, battery-powered vehicle in the near future. According to a February story in the Wall Street Journal, the effort is known within the traditionally secretive Apple as Project Titan.

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During a California tech conference this week, Apple’s senior vice president of operations tossed more fuel on the fire, suggesting, “The car is the ultimate mobile device, isn’t it? We explore all kinds of categories,” said Jeff Williams. “We’ll certainly look at those and evaluate where we can make a huge difference.” (more…)

Britain Launches Four Autonomous Vehicle Pilot Programs

UK wants to take a lead in self-driving technology.

by on Feb.16, 2015

Backed by nearly $30 million in government funding, Great Britain will test out four different types of self-driving vehicles, including this pod-like microcar.

The U.K. has launched an ambitious autonomous vehicle test program in four cities across the country, a project that could put Britain in a leadership position in what many believe will be one of the most important automotive technologies to emerge since the invention of the internal combustion engine.

The project, backed by nearly $30 million in government funding, will test out four different types of self-driving vehicles, including a pod-like microcar and another that looks like an oversize golf cart.

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While “still in the early days,” British Transport Minister Claire Perry called the project “an important step. The trials present a fantastic opportunity for this country to take a lead internationally in the development of this new technology.” (more…)