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Posts Tagged ‘apple news’

Apple Brings Back Product Guru to Run Project Titan

Move suggest computer giant is producing a vehicle, not just software.

by on Jul.29, 2016

Apple appears to be readying to bring a car to the market with the recent rehiring of product guru Bob Mansfield.

Reports from Silicon Valley indicate that Apple brought back a trusted senior executive who helped bring to market many of the company’s signature products to oversee its efforts to build automotive program.

Tim Cook, Apple’s chief executive officer, said last winter that Apple was preparing to enter the car business.

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But true to its corporate culture, Apple has remained highly secretive about its intentions and its project unlike its Silicon Valley neighbors Google and particularly Tesla and its founder Elon Musk, who seems to speak almost every day about new developments. (more…)

Apple Invests $1B in Chinese Ride-Sharing Company Didi

Tech giant extending reach into auto industry.

by on May.13, 2016

Apple invested $1 billion in China's Didi, a ride-sharing company that competes with UberChina.

Didi Chuxing Technology Co. said Friday it reached an agreement with Apple to make a strategic investment in the Chinese ride-hailing company, according to the MarketWatch.com. Didi also is significant investor in Lyft of San Francisco as is General Motors.

Earlier this year, GM invested $500 million in a strategic alliance Lyft. “We see tremendous potential in these technologies and the long-term benefits for our customers and communities around the world,” noted GM Chairman and CEO Mary Barra in the automaker’s “Sustainability” report.

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Apple CEO Tim Cook has indicated that Apple is interested in taking a leading role in what is shaping up to be a significant shift in the car business. In addition, the revenue potential in the automobile business is too large for a company such as Apple to ignore, analysts suggest. (more…)

Tesla, BMW Lose Key Battery-Car Talent

Apple and Chinese start-up Future Mobility go poaching.

by on Apr.20, 2016

Several key members of the BMW i team, including the head of i8 development, have bolted.

It still refuses to acknowledge any plans to develop a car of its own, but consumer electronics giant Apple has reportedly been poaching a number of auto industry veterans for what is believed to be known internally as Project Titan – and that now includes a senior Tesla executive.

Chris Porritt, a one-time Aston Martin designer, had been more recently working at Tesla, helping in the development of its two current products, the Models S and X, as well as the upcoming Model 3 battery-electric sedan. According reports in several Silicon Valley publications, Porritt will now serve at Apple as Special Projects Group PD Administrator.

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Porritt, however, isn’t the only battery-car executive jumping ship. German automaker BMW has reportedly lost a number of key members from the team that developed it i3 and i8 electric vehicles. The group, which includes Carsten Breitfeld, leader of the team behind the i8 plug-in sports car, will now work on EV development for the Chinese-funded start-up Future Mobility Corp.

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Apple Fuels Speculative Automotive Fire with Pepsi Building Lease

Tech giant renting space in former bottling plant.

by on Mar.03, 2016

Apple's Jeff Williams has broadly hinted at the company's plans to enter the auto industry.

A few years back Pepsi told everyone to “Change the Game” and now it looks like Apple may be taking the slogan to heart with the lease of a former soft drink plant that may be the home for its oft-discussed, never-confirmed car.

Apple has leased a 96,000-square-foot industrial facility about a 10-minute drive from its current headquarters, according to the Silicon Valley Business Journal.

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Apple has long been rumored to be building an autonomous or semi-autonomous electric vehicle, dubbed Project Titan. Senior executives at the Cupertino, California-based company have danced around the topic when pressed. (more…)

Still Secret Apple Car Project Suffers Series of Setbacks

But project moving ahead, says key rival.

by on Jan.26, 2016

Apple execs won't confirm their plans but hint of "massive change" coming in the auto industry.

While tech giant Apple isn’t ready to confirm the car project it has reportedly dubbed Project Titan, it has become what one rival calls “an open secret.” But while the program appears to be moving ahead, sources warn that it has suffered a series of unexpected setbacks.

One of the key members of a team now said to number as many as 1,000 employees plans to leave, while another senior Apple exec has expressed his frustration at the progress the program is making, according to reports from Silicon Valley.

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That said, after touring Silicon Valley this past week, Daimler AG CEO Dieter Zetsche told the German publication Welt am Sonntag he was impressed with what he learned about the car programs at Apple and tech rival Google.

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Nearly 20 Mil Self-Driving Cars Expected to be on the Road by 2025

Dealing with the deadly “Trolley Problem.”

by on Dec.03, 2015

Autonomous vehicles, like this Google Car, could become a common sight in barely a decade.

While the first autonomous vehicles  are only expected to reach production by 2020, a new study forecasts they will catch on fast, with as many as 20 million of them likely to be operating on roads around the world by the middle of the next decade.

That said, the new study by Britain’s Juniper Research emphasizes that even by 2025, self-driving vehicles will represent less than 1% of the vehicles in use around the world. And that raises serious flags, industry analysts warning that things could get bumpy in the first years the technology is in use.

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“The research noted that concerns over the decision making capabilities of these systems have been raised and questions have been asked about the decisions autonomous vehicles would take when presented with…two disastrous outcomes,” stated a summary of the new Juniper study.

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Apple Moving Fast on Car Project

“Project Titan” set to ship by 2019.

by on Sep.22, 2015

Apple's Jeff Williams has broadly hinted at the company's plans to enter the auto industry.

Apple could have its first car, a battery-powered, autonomous vehicle, on the road by 2019, according to a new report.

While the company, best known for its computers, iPhones and iPads, has yet to confirm it will enter the automotive business, Apple’s efforts have become increasingly visible as it hires away talent from other automakers, and meets with regulators to discuss issues such as rules on self-driving vehicles.

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The maker’s automotive project is known internally as “Project Titan,” and a new report in the Wall Street Journal says Apple has set a “ship date” of 2019, though that is not a guarantee a car would actually be ready for sale that year.

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Apple Hires Key Tesla Engineer as Daimler Mulls Joint Ventures with Apple, Google

A Silicon Valley “poaching war” turns up the heat.

by on Aug.24, 2015

Apple's Jeff Williams has hinted at the possibility that the company may be looking at moving into the auto industry with more than its CarPlay system.

Apple has hired one of Tesla’s top autonomous driving engineers, according to a post on LinkedIn, the latest sign that the Silicon Valley firm best known for its smartphones and computers is getting ready to enter the auto industry.

Separately, the CEO of Daimler AG suggests he would be open to an alliance with both Apple and its high-tech rival Google, which has become a leader in the development of autonomous vehicle technology. The parent company of Mercedes-Benz also has had an ongoing relationship with Tesla.

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“Many things are conceivable,” Daimler CEO Dieter Zetsche told the German magazine Deutsche Unternehmerboerse. “Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle. That can be interesting for both sides.”

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Apple Booking Track Time in California

Tech giant inked deal to use clandestine track.

by on Aug.17, 2015

Apple's Jeff Williams suggested that the company may be looking at moving into the auto industry with more than its CarPlay infotainment system.

The rumor mill continues churning when it comes to Apple and the company’s alleged efforts to build its own car, and now it’s suggesting the maker is looking to book track time for “Project Titan.”

Project Titan is reportedly the code name for the company’s electric vehicle program.

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According to The Guardian, the Cupertino, California-based maker of computers and consumer electronics has been in discussions with the executives at GoMentum, a highly secure automotive testing facility, to use the facility. (more…)

Apple CarPlay to Get Expanded Features with Upcoming Update

System will allow motorists to track vehicle, check mileage and other functions.

by on Jun.08, 2015

At least 40 upcoming models are expected to integrate the new Apple CarPlay technology.

The big news out of Apple’s annual developer’s conference is the impending release of the next-generation operating system for devices like the iPhone and iPad. But along with the launch of iOS 9, Apple also plans to upgrade its new CarPlay system.

That’s a major step considering the first cars equipped with CarPlay – including 14 models from Chevrolet – won’t even hit the road until summer. But the revised system will soon be able to do more than play Spotify through your car’s audio system.

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Automakers like Chevy will be able to develop proprietary apps of their own that could be used to operate all manner of vehicle functions, such as tracking fuel economy, unlocking a door or finding a vehicle in a crowded stadium parking lot. The update will permit CarPlay to operate on a wider range of screen sizes, as well.

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