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Apple CEO Cook Admits to Active Autonomous Autos Program

Company developing the system, not the actual car.

by on Jun.13, 2017

Apple CEO Tim Cook fessed up to the fact that the tech company is working on an autonomous vehicle.

Apple CEO Tim Cook finally confirmed what the automotive world was certain it already knew: Apple is working on an autonomous vehicle and has been for some time.

The prospect of a viable autonomous vehicle has drawn significant interest – and investement – from automotive and technology companies, particularly in the last five years. While the automakers have been fairly transparent about their plans, as has tech giant Google, Apple’s been very quiet about its efforts.

Tech News!

However, the program, nicknamed Project Titan, is out in the open now.

“We’re focusing on autonomous systems,” Cook told Bloomberg Television. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.” (more…)

Tesla Ripe for Takeover by Apple, Analysts Claim

CEO Musk sweeps aside idea saying it isn’t in the cards.

by on May.08, 2017

Tesla CEO Elon Musk says Apple makes fine phones and laptops, but acquiring the Palo Alto, California EV maker isn't going to happen.

Apple, despite the various challenges it might face, is sitting on nearly a quarter of trillion dollars, giving it ample resources to mount a takeover of virtually any company in the world and analysts at Citigroup. have concluded on the possible targets is Tesla.

Elon Musk, Tesla’s founder and CEO, brushed aside the speculation about a possible Apple-Tesla alliance, saying it wasn’t in the cards. “They make good phones and laptops,” noted Musk, adding he personally uses Apple products.

News Now!

But he shrugged off suggestions during the analysts call that followed the release of Tesla’s financial report for the first quarter in which losses grew by 40% even though the electric-vehicle company’s revenue doubled. (more…)

Apple Asks California to Change Autonomous Testing Rules

Ford, Tesla, Waymo and Uber on board with requested moves.

by on May.01, 2017

Apple asked for and received permission to test autonomous vehicles in California, but it's requesting some rules changes.

For a company that is supposed to have ditched the idea of developing a self-driving vehicle, Apple Inc. is certainly taking an active role into the research autonomous vehicles.

Apple, along with several other companies actively working on autonomous technology, such Ford Motor Co. Tesla, Waymo and Uber, is asking California to alter policy on testing self-driving cars.

What a Conceptt!

In a letter, Apple recommended a sequence of changes to the draft policy that is still in development and stated that it looks forward to working with California and others “so that rapid technology development may be realized while ensuring the safety of the traveling public.” (more…)

Apple Gets Nod to Test Autonomous Vehicles in California

Tech giant one of 30 companies approved.

by on Apr.14, 2017

Apple and its mysterious Project Titan pulled back the cloak a bit after it asked for and received permission to test autonomous vehicles in California.

The world’s worst-kept secret continues to be kept worse: Apple received a permit to test autonomous vehicles on public roads in the State of California. The tech behemoth has never confirmed its program to develop an autonomous vehicle … or any type of vehicle for that matter.

Apple joins 30 other companies that the state’s Department of Motor Vehicles has cleared to test self-driving cars. Others included General Motors, Google and Ford. Business Insider first reported the approval.

Stay Plugged In!

The company’s never-confirmed-but-often-teased vehicle program is code-named Project Titan internally. Apple’s hired several employees who held high ranking jobs at automakers or suppliers during the past three years. (more…)

Apple Asks Agency About Autonomous Autos

Tech giant has questions for NHTSA about self-driving cars.

by on Dec.05, 2016

Apple revealed a little more about its automotive interests in a recent letter to the National Highway Traffic Safety Administration.

Unlike Google with its little marshmallow cars scooting around its California campus and the city of Mountain View, Apple has been much more secretive about its automotive ambitions — until now.

The tech giant’s kept “Project Titan” under wraps until a recent letter to the National Highway Traffic Safety Administration asking a few questions about autonomous vehicle technology.

News Now!

The company believes the technology has the potential to “greatly enhance the human experience,” according to the letter filed with the agency on Nov. 22. In the five-page letter, the company had questions about the Obama administration’s proposed self-driving guidelines. (more…)

Apple Set to Abandon Automotive Dream

Company sets deadline for late 2017.

by on Oct.19, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook said. Surprise! It may not build a car after all.

Apple Inc. plans for the car business, code-named “Project Titan,” have fascinated the automotive industry around the world even though Apple has said little of substance about the possibility.

Now new reports are circulating that Apple has “drastically scaled back its automotive ambitions” and has even “eliminated hundreds of jobs” even though it has never acknowledged hiring folks for the uato project in the first place.

The Journal of Record!

Instead, Apple, according to several accounts circulating in the Silicon Valley media, will now concentrate on developing a system for autonomous vehicles that could be sold downstream to one of world’s car companies. (more…)

Apple’s Car Play Might be McLaren

Tech giant may be interest in British supercar maker.

by on Sep.21, 2016

If the rumors about Apple and McLaren are true, this could end up being the result of Project Titan.

After months of actions indicating that Apple may be unwilling to actually be an automotive manufacturer, it’s possible the technology behemoth is changing its mind … by throwing some of its billions of unspent cash around to acquire McLaren.

The British sportscar maker has been flirting with its own demise for years, but recently seemed to find solid footing, including unveiling new products. However, Apple approached the McLaren Technology Group about a possible acquisition, the Financial Times reported Wednesday without citing sources.

Global Auto News!

The new report runs counter to earlier stories suggesting that Apple has fired “dozens of employees” involved in Project Titan. Those moves were in sharp contrast from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors. (more…)

Apple May Back Away from Auto Manufacturing

Tech firm reportedly shifts focus to driverless tech systems it could license to auto industry.

by on Sep.12, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook told the Washington Post.

It has been one of the worst-kept secrets in Silicon Valley – but while Apple has been widely reported to be working on a high-tech automobile program, dubbed Project Titan, new indications are that the iPhone-maker may be backing off from that effort.

The new reports suggest that Apple has fired “dozen of employees” involved in the automotive project, a sharp reversal from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors.

Tech News!

But rather than abandon Project Titan entirely, reports in The New York Times and other media sources indicate Apple is now looking to provide high-tech, autonomous – or even driverless – technology to existing automakers, rather than trying to build cars on its own. Such an effort could put it directly in competition with another tech giant, Google.

(more…)

Apple Brings Back Product Guru to Run Project Titan

Move suggest computer giant is producing a vehicle, not just software.

by on Jul.29, 2016

Apple appears to be readying to bring a car to the market with the recent rehiring of product guru Bob Mansfield.

Reports from Silicon Valley indicate that Apple brought back a trusted senior executive who helped bring to market many of the company’s signature products to oversee its efforts to build automotive program.

Tim Cook, Apple’s chief executive officer, said last winter that Apple was preparing to enter the car business.

The Journal of Record!

But true to its corporate culture, Apple has remained highly secretive about its intentions and its project unlike its Silicon Valley neighbors Google and particularly Tesla and its founder Elon Musk, who seems to speak almost every day about new developments. (more…)

Apple Invests $1B in Chinese Ride-Sharing Company Didi

Tech giant extending reach into auto industry.

by on May.13, 2016

Apple invested $1 billion in China's Didi, a ride-sharing company that competes with UberChina.

Didi Chuxing Technology Co. said Friday it reached an agreement with Apple to make a strategic investment in the Chinese ride-hailing company, according to the MarketWatch.com. Didi also is significant investor in Lyft of San Francisco as is General Motors.

Earlier this year, GM invested $500 million in a strategic alliance Lyft. “We see tremendous potential in these technologies and the long-term benefits for our customers and communities around the world,” noted GM Chairman and CEO Mary Barra in the automaker’s “Sustainability” report.

The Journal of Record!

Apple CEO Tim Cook has indicated that Apple is interested in taking a leading role in what is shaping up to be a significant shift in the car business. In addition, the revenue potential in the automobile business is too large for a company such as Apple to ignore, analysts suggest. (more…)