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Apple Offers First Peek Inside its Self-Driving Car Program

VoxelNet system could enhance a driverless vehicle’s view of the world.

by on Nov.27, 2017

CEO Tim Cook has finally begun to offer some hints as to Apple's self-driving car program.

Scientists at Apple Inc. have offered the first clear hint of the direction they may be taking with the long-rumored Apple Car.

A research paper published by online journal arXiv is particularly unusual because it seems to sidestep Apple’s traditionally fanatic desire to keep future products top secret until they’re ready to roll out onto the market.

News You Can Trust!

Indeed, Apple has yet to fully confirm it is even interested in getting into the automotive business, though speculation centers around the company developing autonomous technology it will license out, rather than actually building its own vehicles. (more…)

Why Is Apple Checking Out Fisker’s Emotion?

Battery-car prototype spotted during visit to Cupertino HQ.

by on Jun.29, 2017

A Fisker Emotion was spotted at Apple HQ in Silicon Valley. Could the tech firm be interested in using the EV as a platform for its autonomous system?

Is Henrik Fisker hoping to take a bit out of the Apple? Or, more accurately, is Apple interested in getting a taste of the Danish designer’s new Emotion battery-electric vehicle?

After long refusing to comment about its rumored plans to develop an autonomous vehicle, Apple is finally lifting the kimono, CEO Tim Cook recently describing that effort as “the mother of all AI projects.” But Apple reportedly shut down its own vehicle development program last year and apparently is looking for partners to work with on the hardware side.

Breaking News!

It is teaming up with Hertz to lease a handful of Lexus RX utility vehicles, media reports revealed this week. But longer-term? Apple was apparently looking at building its own battery-car before pulling the plug on that side of the project, so it eventually will need a partner to put its autonomous technology onto the road.

(more…)

Waymo Teams Up With Avis, Apple With Hertz in Autonomous Vehicle Push

Volvo expands its autonomous alliance with Autoliv with addition of graphics tech firm Nvidia.

by on Jun.27, 2017

Avis will handle the basic storage and maintenance for Waymo's Phoenix ride-sharing program.

Waymo, the autonomous vehicle spin-off from Google, has signed a deal with Avis to have the daily rental giant manage some of the self-driving vehicles it is operating in the Phoenix area as part of a ride-share test program.

Apple, meanwhile, is reportedly teaming up with Avis rival Hertz program, in this case to lease a handful of Lexus SUVs that it will modify as part of its own autonomous vehicle project – something that Apple CEO Tim Cook recently described as “the mother of all AI projects.”

Come Along for the Ride!

In the race to get autonomous, along with more advanced driverless, vehicles on the road within the next decade, established automakers and tech firms alike are lining up to find partners that can help accelerate their development programs.

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Apple CEO Cook Admits to Active Autonomous Autos Program

Company developing the system, not the actual car.

by on Jun.13, 2017

Apple CEO Tim Cook fessed up to the fact that the tech company is working on an autonomous vehicle.

Apple CEO Tim Cook finally confirmed what the automotive world was certain it already knew: Apple is working on an autonomous vehicle and has been for some time.

The prospect of a viable autonomous vehicle has drawn significant interest – and investement – from automotive and technology companies, particularly in the last five years. While the automakers have been fairly transparent about their plans, as has tech giant Google, Apple’s been very quiet about its efforts.

Tech News!

However, the program, nicknamed Project Titan, is out in the open now.

“We’re focusing on autonomous systems,” Cook told Bloomberg Television. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.” (more…)

Tesla Ripe for Takeover by Apple, Analysts Claim

CEO Musk sweeps aside idea saying it isn’t in the cards.

by on May.08, 2017

Tesla CEO Elon Musk says Apple makes fine phones and laptops, but acquiring the Palo Alto, California EV maker isn't going to happen.

Apple, despite the various challenges it might face, is sitting on nearly a quarter of trillion dollars, giving it ample resources to mount a takeover of virtually any company in the world and analysts at Citigroup. have concluded on the possible targets is Tesla.

Elon Musk, Tesla’s founder and CEO, brushed aside the speculation about a possible Apple-Tesla alliance, saying it wasn’t in the cards. “They make good phones and laptops,” noted Musk, adding he personally uses Apple products.

News Now!

But he shrugged off suggestions during the analysts call that followed the release of Tesla’s financial report for the first quarter in which losses grew by 40% even though the electric-vehicle company’s revenue doubled. (more…)

Apple Asks California to Change Autonomous Testing Rules

Ford, Tesla, Waymo and Uber on board with requested moves.

by on May.01, 2017

Apple asked for and received permission to test autonomous vehicles in California, but it's requesting some rules changes.

For a company that is supposed to have ditched the idea of developing a self-driving vehicle, Apple Inc. is certainly taking an active role into the research autonomous vehicles.

Apple, along with several other companies actively working on autonomous technology, such Ford Motor Co. Tesla, Waymo and Uber, is asking California to alter policy on testing self-driving cars.

What a Conceptt!

In a letter, Apple recommended a sequence of changes to the draft policy that is still in development and stated that it looks forward to working with California and others “so that rapid technology development may be realized while ensuring the safety of the traveling public.” (more…)

Apple Gets Nod to Test Autonomous Vehicles in California

Tech giant one of 30 companies approved.

by on Apr.14, 2017

Apple and its mysterious Project Titan pulled back the cloak a bit after it asked for and received permission to test autonomous vehicles in California.

The world’s worst-kept secret continues to be kept worse: Apple received a permit to test autonomous vehicles on public roads in the State of California. The tech behemoth has never confirmed its program to develop an autonomous vehicle … or any type of vehicle for that matter.

Apple joins 30 other companies that the state’s Department of Motor Vehicles has cleared to test self-driving cars. Others included General Motors, Google and Ford. Business Insider first reported the approval.

Stay Plugged In!

The company’s never-confirmed-but-often-teased vehicle program is code-named Project Titan internally. Apple’s hired several employees who held high ranking jobs at automakers or suppliers during the past three years. (more…)

Apple Asks Agency About Autonomous Autos

Tech giant has questions for NHTSA about self-driving cars.

by on Dec.05, 2016

Apple revealed a little more about its automotive interests in a recent letter to the National Highway Traffic Safety Administration.

Unlike Google with its little marshmallow cars scooting around its California campus and the city of Mountain View, Apple has been much more secretive about its automotive ambitions — until now.

The tech giant’s kept “Project Titan” under wraps until a recent letter to the National Highway Traffic Safety Administration asking a few questions about autonomous vehicle technology.

News Now!

The company believes the technology has the potential to “greatly enhance the human experience,” according to the letter filed with the agency on Nov. 22. In the five-page letter, the company had questions about the Obama administration’s proposed self-driving guidelines. (more…)

Apple Set to Abandon Automotive Dream

Company sets deadline for late 2017.

by on Oct.19, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook said. Surprise! It may not build a car after all.

Apple Inc. plans for the car business, code-named “Project Titan,” have fascinated the automotive industry around the world even though Apple has said little of substance about the possibility.

Now new reports are circulating that Apple has “drastically scaled back its automotive ambitions” and has even “eliminated hundreds of jobs” even though it has never acknowledged hiring folks for the uato project in the first place.

The Journal of Record!

Instead, Apple, according to several accounts circulating in the Silicon Valley media, will now concentrate on developing a system for autonomous vehicles that could be sold downstream to one of world’s car companies. (more…)

Apple’s Car Play Might be McLaren

Tech giant may be interest in British supercar maker.

by on Sep.21, 2016

If the rumors about Apple and McLaren are true, this could end up being the result of Project Titan.

After months of actions indicating that Apple may be unwilling to actually be an automotive manufacturer, it’s possible the technology behemoth is changing its mind … by throwing some of its billions of unspent cash around to acquire McLaren.

The British sportscar maker has been flirting with its own demise for years, but recently seemed to find solid footing, including unveiling new products. However, Apple approached the McLaren Technology Group about a possible acquisition, the Financial Times reported Wednesday without citing sources.

Global Auto News!

The new report runs counter to earlier stories suggesting that Apple has fired “dozens of employees” involved in Project Titan. Those moves were in sharp contrast from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors. (more…)