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From CarPlay to Carmaker, Apple Drops More Hints About Plans

Could tie-up with Fiat Chrysler be the future?

by on May.29, 2015

Apple's Jeff Williams hinted the company may be looking at moving into the auto industry with more than its CarPlay infotainment system.

Even as General Motors announced plans to become the first automaker to put the Apple CarPlay infotainment system into 14 new Chevrolet models next year, the Silicon Valley tech giant dropped some new hints it could soon challenge GM on the car-making front.

In recent months, there’s been widespread speculation that Apple will launch a high-tech, battery-powered vehicle in the near future. According to a February story in the Wall Street Journal, the effort is known within the traditionally secretive Apple as Project Titan.

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During a California tech conference this week, Apple’s senior vice president of operations tossed more fuel on the fire, suggesting, “The car is the ultimate mobile device, isn’t it? We explore all kinds of categories,” said Jeff Williams. “We’ll certainly look at those and evaluate where we can make a huge difference.” (more…)