It has been one of the worst-kept secrets in Silicon Valley – but while Apple has been widely reported to be working on a high-tech automobile program, dubbed Project Titan, new indications are that the iPhone-maker may be backing off from that effort.
The new reports suggest that Apple has fired “dozen of employees” involved in the automotive project, a sharp reversal from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors.
But rather than abandon Project Titan entirely, reports in The New York Times and other media sources indicate Apple is now looking to provide high-tech, autonomous – or even driverless – technology to existing automakers, rather than trying to build cars on its own. Such an effort could put it directly in competition with another tech giant, Google.