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Posts Tagged ‘Apple car news’

Apple Offers First Peek Inside its Self-Driving Car Program

VoxelNet system could enhance a driverless vehicle’s view of the world.

by on Nov.27, 2017

CEO Tim Cook has finally begun to offer some hints as to Apple's self-driving car program.

Scientists at Apple Inc. have offered the first clear hint of the direction they may be taking with the long-rumored Apple Car.

A research paper published by online journal arXiv is particularly unusual because it seems to sidestep Apple’s traditionally fanatic desire to keep future products top secret until they’re ready to roll out onto the market.

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Indeed, Apple has yet to fully confirm it is even interested in getting into the automotive business, though speculation centers around the company developing autonomous technology it will license out, rather than actually building its own vehicles. (more…)

From CarPlay to Carmaker, Apple Drops More Hints About Plans

Could tie-up with Fiat Chrysler be the future?

by on May.29, 2015

Apple's Jeff Williams hinted the company may be looking at moving into the auto industry with more than its CarPlay infotainment system.

Even as General Motors announced plans to become the first automaker to put the Apple CarPlay infotainment system into 14 new Chevrolet models next year, the Silicon Valley tech giant dropped some new hints it could soon challenge GM on the car-making front.

In recent months, there’s been widespread speculation that Apple will launch a high-tech, battery-powered vehicle in the near future. According to a February story in the Wall Street Journal, the effort is known within the traditionally secretive Apple as Project Titan.

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During a California tech conference this week, Apple’s senior vice president of operations tossed more fuel on the fire, suggesting, “The car is the ultimate mobile device, isn’t it? We explore all kinds of categories,” said Jeff Williams. “We’ll certainly look at those and evaluate where we can make a huge difference.” (more…)