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Posts Tagged ‘apple autonomous vehicle’

Apple Gets Nod to Test Autonomous Vehicles in California

Tech giant one of 30 companies approved.

by on Apr.14, 2017

Apple and its mysterious Project Titan pulled back the cloak a bit after it asked for and received permission to test autonomous vehicles in California.

The world’s worst-kept secret continues to be kept worse: Apple received a permit to test autonomous vehicles on public roads in the State of California. The tech behemoth has never confirmed its program to develop an autonomous vehicle … or any type of vehicle for that matter.

Apple joins 30 other companies that the state’s Department of Motor Vehicles has cleared to test self-driving cars. Others included General Motors, Google and Ford. Business Insider first reported the approval.

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The company’s never-confirmed-but-often-teased vehicle program is code-named Project Titan internally. Apple’s hired several employees who held high ranking jobs at automakers or suppliers during the past three years. (more…)

Apple Asks Agency About Autonomous Autos

Tech giant has questions for NHTSA about self-driving cars.

by on Dec.05, 2016

Apple revealed a little more about its automotive interests in a recent letter to the National Highway Traffic Safety Administration.

Unlike Google with its little marshmallow cars scooting around its California campus and the city of Mountain View, Apple has been much more secretive about its automotive ambitions — until now.

The tech giant’s kept “Project Titan” under wraps until a recent letter to the National Highway Traffic Safety Administration asking a few questions about autonomous vehicle technology.

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The company believes the technology has the potential to “greatly enhance the human experience,” according to the letter filed with the agency on Nov. 22. In the five-page letter, the company had questions about the Obama administration’s proposed self-driving guidelines. (more…)

Apple Moving Fast on Car Project

“Project Titan” set to ship by 2019.

by on Sep.22, 2015

Apple's Jeff Williams has broadly hinted at the company's plans to enter the auto industry.

Apple could have its first car, a battery-powered, autonomous vehicle, on the road by 2019, according to a new report.

While the company, best known for its computers, iPhones and iPads, has yet to confirm it will enter the automotive business, Apple’s efforts have become increasingly visible as it hires away talent from other automakers, and meets with regulators to discuss issues such as rules on self-driving vehicles.

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The maker’s automotive project is known internally as “Project Titan,” and a new report in the Wall Street Journal says Apple has set a “ship date” of 2019, though that is not a guarantee a car would actually be ready for sale that year.

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Apple Hires Key Tesla Engineer as Daimler Mulls Joint Ventures with Apple, Google

A Silicon Valley “poaching war” turns up the heat.

by on Aug.24, 2015

Apple's Jeff Williams has hinted at the possibility that the company may be looking at moving into the auto industry with more than its CarPlay system.

Apple has hired one of Tesla’s top autonomous driving engineers, according to a post on LinkedIn, the latest sign that the Silicon Valley firm best known for its smartphones and computers is getting ready to enter the auto industry.

Separately, the CEO of Daimler AG suggests he would be open to an alliance with both Apple and its high-tech rival Google, which has become a leader in the development of autonomous vehicle technology. The parent company of Mercedes-Benz also has had an ongoing relationship with Tesla.

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“Many things are conceivable,” Daimler CEO Dieter Zetsche told the German magazine Deutsche Unternehmerboerse. “Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle. That can be interesting for both sides.”

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Britain Launches Four Autonomous Vehicle Pilot Programs

UK wants to take a lead in self-driving technology.

by on Feb.16, 2015

Backed by nearly $30 million in government funding, Great Britain will test out four different types of self-driving vehicles, including this pod-like microcar.

The U.K. has launched an ambitious autonomous vehicle test program in four cities across the country, a project that could put Britain in a leadership position in what many believe will be one of the most important automotive technologies to emerge since the invention of the internal combustion engine.

The project, backed by nearly $30 million in government funding, will test out four different types of self-driving vehicles, including a pod-like microcar and another that looks like an oversize golf cart.

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While “still in the early days,” British Transport Minister Claire Perry called the project “an important step. The trials present a fantastic opportunity for this country to take a lead internationally in the development of this new technology.” (more…)