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Posts Tagged ‘Apple auto industry’

Change Is Coming Warns Apple Boss Cook

Declines to elaborate on the role that tech behemoth will play.

by on Oct.21, 2015

Apple CEO Tim Cook talked about how the auto industry will change in the future, but limited details about Apple's role in to CarPlay.

Apple’s top executive is predicting that the automobile industry is on the cusp of massive change.

Tim Cook, Apple chief executive officer, said this week that the automotive industry is on the edge of sweeping change during a conference sponsored by the Wall Street Journal, but he declined to say if the world’s most valuable company by market capitalization would play a role in that transformation.

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Cook detailed the factors changing the automobile business, including the growing importance of software in the car of the future, the rise of autonomous vehicles and the shift from an internal combustion engine to electric-powered vehicles. (more…)

From CarPlay to Carmaker, Apple Drops More Hints About Plans

Could tie-up with Fiat Chrysler be the future?

by on May.29, 2015

Apple's Jeff Williams hinted the company may be looking at moving into the auto industry with more than its CarPlay infotainment system.

Even as General Motors announced plans to become the first automaker to put the Apple CarPlay infotainment system into 14 new Chevrolet models next year, the Silicon Valley tech giant dropped some new hints it could soon challenge GM on the car-making front.

In recent months, there’s been widespread speculation that Apple will launch a high-tech, battery-powered vehicle in the near future. According to a February story in the Wall Street Journal, the effort is known within the traditionally secretive Apple as Project Titan.

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During a California tech conference this week, Apple’s senior vice president of operations tossed more fuel on the fire, suggesting, “The car is the ultimate mobile device, isn’t it? We explore all kinds of categories,” said Jeff Williams. “We’ll certainly look at those and evaluate where we can make a huge difference.” (more…)