Volkswagen grabbed the top spot in the latest J.D. Power APEAL study, a survey that focuses on the things that surprise and delight car buyers rather than the problems that frustrate them. The German maker’s Porsche and Audi brands topped the annual report while five individual VW Group models led their individual product segments.
General Motors and Ford Motor Co. followed close behind. In fact, GM’s Chevrolet division had more segment winners than any other brand, a sudden surge that echoed Chevy’s unexpectedly strong performance in J.D. Power’s closely watched Initial Quality Survey, or IQS, last month.
Another surprise came with the poor performance of Toyota. Though its premium Lexus division landed in fifth place in the latest APEAL study, the flagship Toyota brand came in fifth from the bottom, two spots lower than the Japanese maker’s youth-oriented Scion division.
Perhaps less unexpected was the continued dominance of well-equipped luxury vehicles over mainstream brands and products. Only a handful of non-luxury brands scored above the industry average and none landed in the Top 10.