Detroit Bureau on Twitter

Posts Tagged ‘anthropomorphic test devices’

Heads Off to Vince and Larry!

Two crash “dummies” made U.S. drivers smart about seat belts.

by on Jul.14, 2010

Vince and Larry "crashing the party" at the Smithsonian Museum.

The original Vince and Larry crash test dummy costumes were donated to the Smithsonian National Museum of American History today.

These anthropomorphic test devices arguably had the greatest “impact” on auto safety in the U.S. than any other effort. They, without question,  remain two of the most effective public safety ambassadors in automotive history. (Click here for a vintage Vince and Larry performance)

From 1985 until 1988, these “dummies” promoted seat belt use in countless public service announcements and posters. It worked. During that time, public opinion about seat belt use reversed itself, and therefore thousands of lives have been saved. We will never know exactly how many.

Lighthearted yet Serious!

What we do know is that while in 1968, every new car in America came equipped with seat belts, only 10% of motorists used them. Today, we are up to a record high of 84%.

Thanks to Vince and Larry and the outreach program of The National Highway Traffic Safety Administration and the volunteer work of  the Leo Burnett ad agency -  people are buckling up.