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Crossover Sales Rage May be Hitting Peak

Analyst believes CUVs will top out at 40% of market.

by on May.26, 2017

The era of the crossover, or ute, is nearly over, according to one analyst; however, not everyone believes that prediction.

The end of the crossover boom could be approaching its peak even as car makers continue to push new models into showrooms, says a top automotive analyst.

As he presented the annual “Car Wars” study, John Murphy of Bank of America Merrill Lynch told the Automotive Press Association that the CUV market share now stands at 35%, but even as new, luxury models enter the segment 40% could be the limit.

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In the past, the “Car Wars” studies pointed to the fact that Asian car makers were generally replacing vehicles in their showrooms with new models at a faster rate than their North American and European models. (more…)