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Kia Planning Record Spending On Advertising

Ford also ramping up marketing efforts for big launch of new 2011 Explorer.

by on Dec.09, 2010

The writing's on the wall - and plenty of other places as Kia gets ready to launch the 2011 Optima.

Fast-growing Kia is planning to spend a record amount on advertising as it moves forward with plans to expand its market share.

The first phase of the campaign begins with the launch of the 2011 Kia Optima – and includes  the largest campaign in Kia Motors America’s history.  It will start this weekend with a made-for-cinema 60-second spot, which will run at movie theaters nationwide.  Titled “Sweet Dreams,” the ad is based on the premise that “nobody ever dreamt of driving a midsize sedan. . . until now.”

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“Consumers told us that traditional midsize sedan offerings were missing the excitement and fun found in other segments, but the Optima is the latest result of our design-led transformation,” said Michael Sprague, vice president, marketing & communications, KMA.  “It breaks from tradition by combining dynamic styling with powerful and fuel-efficient performance and has the high levels of quality and safety consumers have come to expect from Kia.”
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