For the second year in a row, Americans are less satisfied with their new cars and trucks. Customer Satisfaction with new vehicles dropped 1.2% last year as 16 of 21 nameplates saw declines.
According to the American Customer Satisfaction Index, the makers averaged 82 points out of 100 with Mercedes-Benz getting the highest rating of 86 points. The drop is somewhat ironic given the harried pace of sales for much of the last two years.
“There is a lot going on in the area of big incentives,” said Forrest Morgeson, director of research, told the Wall Street Journal. “Many of the car companies are getting rid of those deals to improve profitability. That is weighing on the customer satisfaction.” (more…)