The good news is that American motorists are racing back to showrooms at a far faster pace than even industry optimists had anticipated at the beginning of the year. The bad news is that automakers are struggling to keep up with that burgeoning demand – and part of the problem is that after years of cutbacks and bankruptcies, industry suppliers can barely keep up.
That could be particularly troubling for Detroit makers who made some of the biggest cutbacks in capacity during the Great Recession only to find that they can’t keep up with consumers as they return to showrooms.
“It’s amazing if you look at the change,” says Mustafa Mohatarem, General Motors’ chief economist. “At the beginning of the year people were asking do you have too many truck. Now we’re being asked are you sure you are going to have enough?” (more…)