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Pop Star Aloe Blacc Helps Introduce Mercedes-Benz A-Class

Small is going to be big.

by on Mar.06, 2012

Daimler CEO Dieter Zetsche, pop star Aloe Blacc and the new Mercedes-Benz A-Class wagon.

With pop star Aloe Blacc belting out “I Need a Dollar,” Mercedes-Benz officials took the wraps off the next-generation A-Class during their news conference at the 2012 Geneva Motor Show.

As Mercedes brand boss Dieter Zetsche acknowledged, it will take more than a dollar to park one in your driveway, but the maker hints that even with a wide range of new technology, it will be holding the line on the price of the A-Class when it comes to market later this year.

News from Geneva!

The smallest model in the Mercedes line-up will first roll into European showrooms then fan out to dealers around the world.  That will include the U.S. market for the first time, a senior Mercedes executive telling Americans will see the A-Class reach their shores by the end of 2013 or early 2014.