“I look forward to helping Allstate reinvent the way customers think about protection."
Allstate (NYSE: ALL) today announced it has selected Mark LaNeve, 50, as chief marketing officer. LaNeve will oversee all marketing initiatives for the corporation, including brand stewardship, marketing and brand strategy, advertising, corporate identity, customer loyalty and field marketing.
In addition, LaNeve will serve as a member of the corporation’s senior management team, reporting to Thomas J. Wilson, Allstate’s chairman, president and chief executive officer. LaNeve will join Allstate effective October 26.
Fritz Henderson, General Motors CEO, announced LaNeve’s departure during a press conference last week. Henderson said LaNeve would be leaving for a job at a non-automotive company on October 15, and that an announcement of the new job would be forthcoming. Gm subsequently appointed Buick-GMC General Manager Susan Docherty as vice president of U.S. sales.
Year-to-date the Buick brand is off 37% and the GMC brand is down 41% in a market that declined only 27%.
LaNeve’s apparent sacking came less than one week after GM announced September sales results, which were off 45% compared to what was an unusually strong month in September in 2008. GM’s U.S. dealers delivered just 156,673 vehicles in September. Year-to-to-date GM sales are down more than 36%.
LaNeve was relieved of marketing responsibility at GM to make way for the return of Robert Lutz, who had previously announced his retirement. Lutz took the marketing portion of LaNeve’s job as LaNeve was shifted to sales.
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LaNeve’s performance in sales is debatable. If you look at GM’s market share in September 2009, the latest available period, GM was clearly number one with 21% — that is more than four share points better than Toyota and about six share points better than Ford Motor Company.