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Finally, a 1st Look at Production Alfa Romeo 4C

Mid-engine sports car to lead Italian automaker’s return to US.

by on Mar.07, 2013

Barring a last minute hitch, expect the Alfa Romeo 4C in U.S. showrooms this year.

After an unexpectedly long delay, Fiat’s Alfa Romeo brand is finally giving the public a closer look at the little 4C sports car that will usher in its long-awaited return to the U.S. market.

The production version of the 4C, a mid-engine, rear-wheel-drive coupe, is making its debut at the Geneva Motor Show this week, and will go on sale in Europe, and then the States, by year’s end.

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A concept version of the super-light sports car was shown in Geneva in April 2011 and Alfa officials said then that it would be one of several models that they would use to bring the brand back to the American market after a roughly two-decade absence. But that revival — a cornerstone of the alliance formed between Fiat and Chrysler after the U.S. maker emerged from its 2009 bankruptcy – has proved far more difficult to achieve than originally anticipated.

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Alfa-Romeo To Play Key Role In Fiat Re-Launch

Half-dozen or more models under consideration for U.S.

by on Aug.31, 2010

The Alfa-Romeo Giulia, shown in concept form at the 2010 Geneva Motor Show, will help re-launch the brand in the U.S.

While the spotlight is focusing on the re-launch of the Fiat brand, late this year, another long-absent Italian marque is getting ready to make its own American comeback.

Hundreds of potential dealers were in suburban Detroit, this week, meeting at Chrysler headquarters to discuss plans to roll out the U.S. version of the Fiat 500 microcar, the first of several models Chrysler’s Italian affiliate intends to bring to market.  But at the meeting, sources report, Fiat also provided a road map for the re-introduction of its more upscale Alfa-Romeo brand.

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As many as a half-dozen different sedans, coupes and crossovers are under consideration and could make it to market in the years immediately after Alfa’s return, in 2012.  That’s on top of the various Alfa products that could be used as platforms for Chrysler-branded models.  A revival of the Dodge Viper sports car, for example, is expected to be based on an Alfa offering.

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