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Viva Italia: First Look at the New Alfa Romeo Giulia

Alfa aims to hit a high note with new performance sedan.

by on Jun.24, 2015

The new Alfa Romeo Giulia makes its debut in Milan. Another seven new models are set to follow.

With acclaimed opera singer Andrea Bocelli sharing the stage, Alfa Romeo rolled out its new Giulia sedan during a packed news conference in Milan, Italy on Wednesday.

Alfa can only hope it has hit a high note with the launch of the new performance model once it rolls into showrooms early next year. The Alfa Romeo Giulia sedan will be going up against a crowded field of luxury competitors, including the likes of the vaunted BMW 3-Series and the Mercedes-Benz C-Class.

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The challenge will be especially tough in the U.S. which is expected to be the single market for the new Alfa Giulia – and for Alfa Romeo on the whole. The brand has largely been absent for more than two decades, something company officials suggested can be both a plus and a minus for the ambitious Italian brand.

“There’s nothing about the brand that needed to change. We needed to change ourselves,” suggested Harald Wester, the head of Alfa Romeo, as he opened up the news conference.

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New Giulia Sedan Could Be Make-it-or-Break-It Car for Alfa

Project key to broader success of Fiat Chrysler Automobiles.

by on Jun.24, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles here.

Italy’s Alfa Romeo will pull the wraps off its all-new Giulia sedan later today during a splashy event in Milan, the birthplace of the long-struggling brand.

The hoopla should be no surprise considering the critical role it will play in the promised revival of the Alfa brand, and in the broader success – or failure – of the strategy laid out for parent Fiat Chrysler Automobiles by CEO Sergio Marchionne.

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Largely limited to the European market today, Marchionne wants to more than quadruple Alfa’s sales by 2018, with North America targeted to become one of the brand’s largest market After a long absence, however, Alfa is virtually unknown in the U.S. and Canada today, selling only a few 100 of its pint-sized 4C sports cars since making its return last year.

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Midsize Sedan Likely Next U.S. Model for Alfa Romeo

Project 952 designed to replace old Alfa 159.

by on Nov.26, 2014

The old Alfa Romeo 159 was sold only in Europe. It's successor will go global, including the U.S.

After months of waiting, American Alfa Romeo fans can finally head to dealers for the maker’s little 4C sports car, the first model the Italian maker has sold in the U.S. in more than two decades. But it will soon have to share showroom space, according to several reports out of Europe.

During a day-long briefing on the company’s plans last May, Fiat Chrysler Automobiles CEO Sergio Marchionne indicated Alfa Romeo will be getting as many as eight new products, and during an appearance at the LA Auto Show this month, Alfa would bring the second of those to the U.S. next June.

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While Wester declined to say what that new product would be, it appears the maker will next turn to a midsize sedan replacing the old Alfa 159, according to Luca Ciferri, of Automotive News Europe. The maker apparently will go for a “tweener” strategy, much as Cadillac did with earlier versions of the CTS.

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First Look: Alfa Romeo 4C

Coming to America…finally.

by on Feb.12, 2013

The Alfa Romeo 4C will blaze a return to the U.S. market for the Italian maker.

After a seemingly endless wait, Sergio Marchionne, the CEO of both Fiat and Chrysler, confirmed Alfa Romeo is finally ready to make its return to the U.S. market. And today we’re getting a first look at the mid-engine sports car that will blaze the path for the Italian brand.

The production version of the new Alfa Romeo two-seater will make its debut at the Geneva Motor Show next month and should be screeching into U.S. showrooms before the end of the year, the maker confirms.

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The basic design is quite similar to the concept model Alfa revealed during the Swiss show two years ago, winning a number of kudos including the Design Award from influential German magazine AutoBild. More recently, Britain’s What Car? Has declared it the Most Exciting Car of 2013.

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Alfa to Return to US with 4C by Year-End

Maker also will partner with Mazda, produce Alfas in Japan.

by on Jan.18, 2013

An early prototype of the Alfa Romeo 4C.

In a seeming turnaround from comments he made just earlier this week, Fiat/Chrysler CEO Sergio Marchionne revealed that the Alfa Romeo brand will finally make its long-anticipated return to the U.S. by year-end, launching with the new 4C sports car.

The executive also revealed that Fiat has signed a deal with Mazda that will have them produce a 2-seat new sports car at the Japanese maker’s plant starting in 2015. It will serve as an addition to Alfa’s line-up and a replacement for the aging Mazda Miata.

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“We’re finalizing the car now,” CEO Marchionne said of the new Alfa 4C, “so it should be here (in the U.S.) by the end of the year.”

The news is likely to resonate well in some circles.  Alfa Romeo was once one of the most popular Italian brand sold in this country but it abandoned the U.S. market two decades ago due to a variety of problems, including poor quality.  It has since tried a number of times to return but until now, such efforts have failed to gain traction.

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Chrysler Dealers Peek at Dozens of New Models

“We have an almost completely rejuvenated product line-up,” says Marchionne.

by on Sep.12, 2012

The reborn 2013 SRT Viper was one of 66 different models and variants shown during the Las Vegas dealer meeting.

Chrysler is getting strong marks from dealers who attended the maker’s product sneak peek in Las Vegas this week, an event that revealed dozens of new and upcoming models designed to “completely rejuvenate the product line-up.”

The preview was intended to not only show Chrysler retailers what will be landing in showrooms in the coming months but also give a hint of what’s on tap further down the line.  CEO Sergio Marchionne and his team are hoping to prove that the broad Chrysler revival plan they laid out in a day-long session in November 2009 is coming to fruition and that the maker will defy skeptics who thought it was only a matter of time until it would collapse once again.

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“We are less than two years away from having an almost completely rejuvenated product lineup compared to what we could offer customers when we began this journey in June 2009,” Marchionne told the dealers gathered in Las Vegas.

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