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Alfa’s Long-Awaited Giulia Finally Hits the Stage

The new sedan expected in U.S. later this year.

by on Mar.02, 2016

Alfa Romeo's Harald Wester unveils the new Giulia models at this year's Geneva Motor Show.

The long-awaited expansion of Alfa Romeo’s Giulia line-up beyond the Quadrifoglio is finally here as the rest of the family, albeit a little toned down, bowed at the Geneva Motor Show.

The Quadrifoglio is the brand’s high-end, high-performance sedan in the group, replete with big vents, spoiler and other aggressive-looking add-ons. However, the three-car group also includes the Giulia and the Super to go with the performance beast.

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The other two get simpler, more conservative versions of the exterior, and a choice of less powerful engines. The Quadrifoglio is powered by 2.9-liter twin-turbo V6 putting out 505 horsepower. The 2.0-liter V6 also available produces a very respectable 276 hp. (more…)

Alfa Romeo Confirms Plans for More Mainstream Giulia Sedan

Smaller turbo engine in the works. Diesel also in the works.

by on Nov.20, 2015

The new Giulia Quadrifoglio will be joined by at least one more model for the U.S. that puts out 276 horsepower compared with the 505-hp Quadrifoglio.

Alfa Romeo will kick its planned revival fully into gear next year when its new Giulia sedan screeches into showrooms.

To put an emphasis on the Italian brand’s heritage, Alfa officials have decided to focus initially on just the high-performance version of the four-door, the Giulia Quadrifoglio. Making 505 horsepower, that model will be able to launch from 0 to 60 in just 3.8 seconds, and hit a top speed of 191 mph.

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But Alfa officials hinted during an L.A. Auto Show unveiling that at least one more version of the Giulia is on tap for a more mainstream audience. And TheDetroitBureau.com has learned a few details about that model, as well. (more…)

Viva Italia: First Look at the New Alfa Romeo Giulia

Alfa aims to hit a high note with new performance sedan.

by on Jun.24, 2015

The new Alfa Romeo Giulia makes its debut in Milan. Another seven new models are set to follow.

With acclaimed opera singer Andrea Bocelli sharing the stage, Alfa Romeo rolled out its new Giulia sedan during a packed news conference in Milan, Italy on Wednesday.

Alfa can only hope it has hit a high note with the launch of the new performance model once it rolls into showrooms early next year. The Alfa Romeo Giulia sedan will be going up against a crowded field of luxury competitors, including the likes of the vaunted BMW 3-Series and the Mercedes-Benz C-Class.

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The challenge will be especially tough in the U.S. which is expected to be the single market for the new Alfa Giulia – and for Alfa Romeo on the whole. The brand has largely been absent for more than two decades, something company officials suggested can be both a plus and a minus for the ambitious Italian brand.

“There’s nothing about the brand that needed to change. We needed to change ourselves,” suggested Harald Wester, the head of Alfa Romeo, as he opened up the news conference.

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New Giulia Sedan Could Be Make-it-or-Break-It Car for Alfa

Project key to broader success of Fiat Chrysler Automobiles.

by on Jun.24, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles here.

Italy’s Alfa Romeo will pull the wraps off its all-new Giulia sedan later today during a splashy event in Milan, the birthplace of the long-struggling brand.

The hoopla should be no surprise considering the critical role it will play in the promised revival of the Alfa brand, and in the broader success – or failure – of the strategy laid out for parent Fiat Chrysler Automobiles by CEO Sergio Marchionne.

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Largely limited to the European market today, Marchionne wants to more than quadruple Alfa’s sales by 2018, with North America targeted to become one of the brand’s largest market After a long absence, however, Alfa is virtually unknown in the U.S. and Canada today, selling only a few 100 of its pint-sized 4C sports cars since making its return last year.

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Alfa Facing Critical Point with Midsize Sedan Launch

Italian brand ready to make inroads into US market.

by on Jun.12, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles.

Since returning to the U.S. market last year with its little 4C sports car, Alfa Romeo has barely been more than an asterisk on the sales charts, demand so far measured in the hundreds. So, with a goal of getting that up to more than 100,000 vehicles a year, the Italian maker will reach a critical point later this month when it formally unveils an all-new midsize sedan.

Meant to replace the aging Giulia, the new four-door is targeting the world’s largest luxury car segment and will provide the real test of whether Alfa can meet the lofty expectations set by the long-struggling brand’s parent, Fiat Chrysler Automobiles.

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The goal is to reach 150,000 sales in North America alone by 2018, with the new sedan the next in a wave of eight products – most targeting a more mainstream luxury audience than the little 4C. FCA has already spent about $2 billion on the revitalization of Alfa Romeo, noted Reid Bigland, the brand’s North American president and CEO, and it is committed to invest $4 billion more. (more…)

Midsize Sedan Likely Next U.S. Model for Alfa Romeo

Project 952 designed to replace old Alfa 159.

by on Nov.26, 2014

The old Alfa Romeo 159 was sold only in Europe. It's successor will go global, including the U.S.

After months of waiting, American Alfa Romeo fans can finally head to dealers for the maker’s little 4C sports car, the first model the Italian maker has sold in the U.S. in more than two decades. But it will soon have to share showroom space, according to several reports out of Europe.

During a day-long briefing on the company’s plans last May, Fiat Chrysler Automobiles CEO Sergio Marchionne indicated Alfa Romeo will be getting as many as eight new products, and during an appearance at the LA Auto Show this month, Alfa would bring the second of those to the U.S. next June.

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While Wester declined to say what that new product would be, it appears the maker will next turn to a midsize sedan replacing the old Alfa 159, according to Luca Ciferri, of Automotive News Europe. The maker apparently will go for a “tweener” strategy, much as Cadillac did with earlier versions of the CTS.

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