Picking up on that old punchline, it was beginning to look like Alfa Romeo was going to be the brand of the future – and always would be. The Italian maker has been talking about a U.S. revival almost since it left the market two decades ago. But despite a few abortive attempts – and an original plan outlined shortly after parent Fiat and Chrysler partnered up in 2009, Alfa’s American comeback has been repeatedly delayed.
Until next month, anyway. The sporty brand has confirmed it will officially mark its comeback at the upcoming New York Auto Show with the official unveiling of the U.S.-edition Alfa Romeo 4C. That’s only part of the good news for long-suffering Alfisti. Sergio Marchionne, the CEO of newly merged Fiat Chrysler Automobiles, recently suggested that the Alfa 4C won’t be alone for long, with other models under consideration for import.
“The recent announcement that Alfa Romeo is returning to the market and has chosen the New York Auto Show to mark the occasion is very special for us and will be well received by our visitors,” said NY Auto Show Chairman John LaSorsa.
Don’t expect a fast ramp-up for Alfa when the first of the 4C sports cars arrives in June. The initial plan is to offer the exotic, mid-engined coupe, with its carbon-fiber body, in only a select handful of dealers handling another up-market FCA brand, Maserati.