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Posts Tagged ‘alfa 4c’

Ambitious Alfa Romeo Plans Scaled Back

“The expectations are not achievable,” concedes Marchionne.

by on Nov.02, 2015

A shot of the Alfa Giulia reveals the 4-leaf clover, meaning its the 510-hp Quadrifoglio version.

Mere months after unveiling the first of a wave of new products meant to transform Italy’s Alfa Romeo into a major global brand, parent Fiat Chrysler Automobile’s CEO Sergio Marchionne concedes the ambitious plan is “not achievable,” at least as planned.

The target was to boost sales to 400,000 by 2018, a nearly six-fold increase from the 70,000 Alfa products sold last year. To get there, FCA was planned to invest about $6 billion to roll out eight new models, including the Giulia sedan it unveiled over the summer. But the maker is now re-thinking that strategy, in large part due to the slowdown in car sales in China, which was expected to become a major market for Alfa Romeo.

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“The expectations of volumes (for China) out of the total pool of 400,000 cars are, I think, given current market conditions, not achievable,” Marchionne told Wall Street analysts.

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Viva Italia: First Look at the New Alfa Romeo Giulia

Alfa aims to hit a high note with new performance sedan.

by on Jun.24, 2015

The new Alfa Romeo Giulia makes its debut in Milan. Another seven new models are set to follow.

With acclaimed opera singer Andrea Bocelli sharing the stage, Alfa Romeo rolled out its new Giulia sedan during a packed news conference in Milan, Italy on Wednesday.

Alfa can only hope it has hit a high note with the launch of the new performance model once it rolls into showrooms early next year. The Alfa Romeo Giulia sedan will be going up against a crowded field of luxury competitors, including the likes of the vaunted BMW 3-Series and the Mercedes-Benz C-Class.

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The challenge will be especially tough in the U.S. which is expected to be the single market for the new Alfa Giulia – and for Alfa Romeo on the whole. The brand has largely been absent for more than two decades, something company officials suggested can be both a plus and a minus for the ambitious Italian brand.

“There’s nothing about the brand that needed to change. We needed to change ourselves,” suggested Harald Wester, the head of Alfa Romeo, as he opened up the news conference.

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New Giulia Sedan Could Be Make-it-or-Break-It Car for Alfa

Project key to broader success of Fiat Chrysler Automobiles.

by on Jun.24, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles here.

Italy’s Alfa Romeo will pull the wraps off its all-new Giulia sedan later today during a splashy event in Milan, the birthplace of the long-struggling brand.

The hoopla should be no surprise considering the critical role it will play in the promised revival of the Alfa brand, and in the broader success – or failure – of the strategy laid out for parent Fiat Chrysler Automobiles by CEO Sergio Marchionne.

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Largely limited to the European market today, Marchionne wants to more than quadruple Alfa’s sales by 2018, with North America targeted to become one of the brand’s largest market After a long absence, however, Alfa is virtually unknown in the U.S. and Canada today, selling only a few 100 of its pint-sized 4C sports cars since making its return last year.

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First Drive: 2015 Alfa Romeo 4C Spider

Getting caught in its web.

by on Jun.12, 2015

Fun Factor 9.5. Practicality 2.

The narrow blacktop twists and turns, rises and falls. It plunges into dense, dark stands of redwood, only to burst back out into fields of straw drying to gold in the bright California sun. The back stretch of Carmel Valley Road can stretch the limits for most drivers, and most automobiles – which makes it the perfect place to take the new 2016 Alfa Romeo 4C Spider for its first drive.

It’s been barely a year since the Italian automaker returned to the U.S., after a two decade absence, with the 4C Coupe. The little sports car is an eye-catcher, with the over-the-top curves of its SMC body enveloping an ultra-light carbon fiber platform.

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Now, the 4C is going topless, and we jumped at the opportunity to test it out during a long drive along the awe-inspiring Big Sur coastline, on the challenging Laguna Seca race track, and then onto the back roads of Monterey County.

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Midsize Sedan Likely Next U.S. Model for Alfa Romeo

Project 952 designed to replace old Alfa 159.

by on Nov.26, 2014

The old Alfa Romeo 159 was sold only in Europe. It's successor will go global, including the U.S.

After months of waiting, American Alfa Romeo fans can finally head to dealers for the maker’s little 4C sports car, the first model the Italian maker has sold in the U.S. in more than two decades. But it will soon have to share showroom space, according to several reports out of Europe.

During a day-long briefing on the company’s plans last May, Fiat Chrysler Automobiles CEO Sergio Marchionne indicated Alfa Romeo will be getting as many as eight new products, and during an appearance at the LA Auto Show this month, Alfa would bring the second of those to the U.S. next June.

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While Wester declined to say what that new product would be, it appears the maker will next turn to a midsize sedan replacing the old Alfa 159, according to Luca Ciferri, of Automotive News Europe. The maker apparently will go for a “tweener” strategy, much as Cadillac did with earlier versions of the CTS.

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Alfa Quiet About Big News in the Big Apple

No news conference, but Italian maker marks its return to U.S. market.

by on Apr.17, 2014

An Ala Romeo 4C beckons NY Auto Show visitors.

Alfa Romeo is giving New York the silent treatment – which might seem odd considering it’s on display at this year’s New York Auto Show for the first time in years as it prepares its long-awaited return to the American market.

The maker had several products on display at NY’s Jacob Javits Convention Center but decided to forego staging a formal news conference, apparently due to the high cost of such an event, several sources told TheDetroitBureau.com. But they stressed that the Fiat Chrysler subsidiary is firmly on track for its planned mid-year resurrection – which comes more than two decades after it pulled out of the States.

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The Italian maker, long known for its sleek and sexy sports cars and other high-line models, will initially focus on the 4C in its bid for a U.S. rival. That’s a curvaceous little two-seater that will initially be offered at around $70,000, Alfa choosing to emphasize a heavily loaded version likely to appeal to “Alfisti” who have been clamoring for the brand’s return.

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Alfa Romeo to Launch U.S. Return at NY Auto Show

New Alfa 4 C could soon be followed by other Italian models.

by on Mar.24, 2014

The Alfa Romeo 4C will blaze a return to the U.S. market for the Italian maker.

Picking up on that old punchline, it was beginning to look like Alfa Romeo was going to be the brand of the future – and always would be.  The Italian maker has been talking about a U.S. revival almost since it left the market two decades ago. But despite a few abortive attempts – and an original plan outlined shortly after parent Fiat and Chrysler partnered up in 2009, Alfa’s American comeback has been repeatedly delayed.

Until next month, anyway.  The sporty brand has confirmed it will officially mark its comeback at the upcoming New York Auto Show with the official unveiling of the U.S.-edition Alfa Romeo 4C.  That’s only part of the good news for long-suffering Alfisti.  Sergio Marchionne, the CEO of newly merged Fiat Chrysler Automobiles, recently suggested that the Alfa 4C won’t be alone for long, with other models under consideration for import.

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“The recent announcement that Alfa Romeo is returning to the market and has chosen the New York Auto Show to mark the occasion is very special for us and will be well received by our visitors,” said NY Auto Show Chairman John LaSorsa.

Don’t expect a fast ramp-up for Alfa when the first of the 4C sports cars arrives in June.  The initial plan is to offer the exotic, mid-engined coupe, with its carbon-fiber body, in only a select handful of dealers handling another up-market FCA brand, Maserati.

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Alfa Romeo’s U.S. Re-launch Delayed Until Mid-2014

Neither Fiat nor Chrysler will offer reason for delay.

by on Sep.25, 2013

The Alfa 4C will make extensive use of carbon fiber and aluminum to hold down weight.

The long-awaited return of Alfa Romeo to the U.S. market has once again been delayed, Chrysler officials confirm, until sometime close to mid-2014.

But the precise reason for rescheduling the U.S. launch of the new Alfa Romeo 4C isn’t being revealed. The lightweight sports car’s European introduction is proceeding on schedule, with journalists from across the Continent getting their first drive in the 4C this week.

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Earlier this year, Sergio Marchionne, who serves as CEO of both Chrysler and Fiat, the parent of Alfa Romeo, told journalists “For sure, it’s coming back this year,” in reference to Alfa’s long-promised U.S. re-launch. The revival of the brand, which abandoned the American market two decades ago, was tied to the launch of the 4C. “We’re finalizing the car now so it should be here by the end of the year.”

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Fiat’s Alfa Romeo Brand May Shift Production out of Italy

by on Jul.10, 2013

Fiat/Chrysler CEO Sergio Marchionne.

He’s already suggesting Fiat might move its corporate headquarters out of Turin, and now Fiat/Chrysler CEO Sergio Marchionne has fired another shot, telling reporters the Alfa Romeo brand is considering whether to move its manufacturing operations out of Italy, as well.

Raised in Canada, Marchionne has shown an unexpected lack of tolerance for the problems in his family homeland in recent years.  He has repeatedly complained about the high cost, as well as the structural obstacles, to doing business in Italy. And he has been demanding change with the alternative being a hollowing out of Fiat operations in its home market.

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The timing of Marchionne comments, during a meeting with reporters in Turin where Fiat is based, comes as no surprise. Alfa and sister brand Maserati are in the midst of dramatic transformations backed by a flood of new product. And both are putting increasing emphasis on markets outside Europe.

“The relaunch of Alfa Romeo will continue for sure,” Marchionne stressed, adding that, “Italy should decide if they want it to happen in this environment or not, as Fiat and Chrysler have several alternatives.”

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Finally, a 1st Look at Production Alfa Romeo 4C

Mid-engine sports car to lead Italian automaker’s return to US.

by on Mar.07, 2013

Barring a last minute hitch, expect the Alfa Romeo 4C in U.S. showrooms this year.

After an unexpectedly long delay, Fiat’s Alfa Romeo brand is finally giving the public a closer look at the little 4C sports car that will usher in its long-awaited return to the U.S. market.

The production version of the 4C, a mid-engine, rear-wheel-drive coupe, is making its debut at the Geneva Motor Show this week, and will go on sale in Europe, and then the States, by year’s end.

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A concept version of the super-light sports car was shown in Geneva in April 2011 and Alfa officials said then that it would be one of several models that they would use to bring the brand back to the American market after a roughly two-decade absence. But that revival — a cornerstone of the alliance formed between Fiat and Chrysler after the U.S. maker emerged from its 2009 bankruptcy – has proved far more difficult to achieve than originally anticipated.

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